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Data
Comprehensive global data and insights to understand, reach and engage audiences, maximize your media investments and power more personalized experiences.Read the Overview
Audience Data and Distribution⁠Fuel optimal campaigns with thousands of high-performing audiences.
Data Enrichment⁠Build relevant experiences based on the needs, wants and preferences of customers.
Innovative Data⁠New types of data offer new ways to segment audiences.
FeaturedInfoBase®⁠The world’s most powerful consumer insights.
Partner Audiences⁠Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.
FeaturedTop Data Packages⁠Popular seasonal and category audiences.
FeaturedPersonicx® Consumer Segmentation Solutions⁠Better understand and engage modern audiences.
Customer Intelligence Platforms
A full suite of customer data platform solutions to power all of your offline and digital data-driven marketing efforts.Read the Overview
Marketing Database Solutions⁠Unify your data and identity across all channels using privacy-by-design practices to power your entire marketing ecosystem
Performance Marketing Solutions⁠Bring together digital marketing and programmatic capabilities with proven customer intelligence and platform strategies to create end-to-end data-driven marketing solutions that drive real business results.
Data Monetisation & Collaboration Marketing Solutions⁠Turn data into an asset by safely sharing it with partners to power new marketing and revenue opportunities.
Analytics Platform Solutions⁠Easily explore all of your data to understand who your marketing efforts are reaching, how those efforts are driving results, and where to optimize performance.
CDP Services and Solutions⁠Leverage Acxiom’s CDP solutions and services to implement, integrate, enhance and optimize the value of your CDP investment.
FeaturedFUSE⁠The Owned Channel Personalisation Solution
Identity Resolution
Real Identity^TM helps the world's biggest brands accurately identify and connect with consumers anytime, anywhere to create relevant experiences.Read the Overview
Data Hygiene Services⁠Cleanse, standardize, and validate consumer contact data.
Identity Resolution⁠Unify data silos to create and maintain a unified customer view.
Identity Consulting⁠Expert guidance to design the optimal identity solution while leveraging existing systems.
Identity Management⁠Reconcile ever-changing identity information over time
FeaturedIdentity Builder^TM⁠Powers enterprise identity graphs to consistently connect consumers across touch points, devices and channels.
Digital Marketing Solutions
Integrated data, identity, audience strategy, activation and measurement to deliver connections at scale.Read the Overview
Audiences Insights & Strategy⁠Identity high performance audiences with tools and strategists to discover and create the right audiences.
Advanced Media Analytics⁠Understand performance with people-based, audience-focused digital media solutions starting with your customer data.
Media & Advertising Strategy Consulting⁠Achieve a connected digital transformation strategy with our experienced strategists and practitioners.
Programmatic Solutions⁠Optimize return with programmatic media buying expertise and precision.
Digital Platform Services⁠Leverage the most value from digital marketing technologies to provide better connected experiences for their customers.
Data Guru⁠Work with data experts to create and execute high performing audiences.
Analytics and Strategy
A full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey.Read the Overview
Strategy Consulting⁠Partner with industry leading data strategists with decades of experience in helping brands optimize their use of data and technology to compete better and deliver exceptional customer experiences.
Advanced Predictive Analytics⁠Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs.
Campaign Measurement⁠Effectively measure the incremental lift from your campaigns across all channels to improve marketing campaign performance.
Covid Impact Analysis⁠Understand how global market trends and events impact your customers and recalibrate existing data analytics investments for success.
Multi-touch Attribution⁠Measure the incremental effectiveness of your addressable media spend and optimize future spend decisions to maximize ROI and ROAS.
Data Privacy⁠
Automotive⁠Deliver a seamless automotive experience.
Financial Services⁠Fuel growth with the experts in data stewardship and privacy.
Retail⁠Optimize your omnichannel marketing strategies and programs.
Travel and Hospitality⁠Create a connected travel experience.
Tech Industry⁠Accelerate adoption with powerful data-driven experiences.
Telecommunications⁠Power smart marketing programs that increase net adds, reduce churn, enhance customer experience and grow ARPU and ARPA.
Resources Hub
Understanding the GDPR⁠
Customer Data Platform⁠
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Identity Resolution⁠
Customer Experience⁠
Digital Transformation⁠
Google Cookie Changes⁠
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Celebrating Women⁠

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Never Look Back: The Future of Automotive Retail is Now
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