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Engage Acxiom’s data strategists and data scientists to supercharge your data-driven marketing efforts today.
Advanced predictive analytics
Optimise data-driven decisions and opportunities
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs.
Advanced predictive analytics drive better business impact
Acxiom’s highly specialised strategy consultants and data scientists focus on the creative use of advanced analytic techniques, machine learning, artificial intelligence and data-driven strategies to solve a broad suite of business challenges across the entire marketing ecosystem.
Customer acquisition
Identify qualified and responsive products by leveraging data combined with third-party data.
Customer retention
Identify high-value customers likely to attrit and pinpoint early behavioural indicators of attrition with which to align preventative efforts.
Next best action
Increase customer lifetime value by identifying which next best offer aligns with each customer’s needs and preferences.
Lifetime value
Identify the potential value of each customer and focus efforts to confirm brand loyalty to increase their spend.
Measure the impact of media for better ROI and ROAs
Measure the incremental effectiveness of your addressable media spend and optimise future spend decisions to maximise ROI and ROAS. Acxiom delivers analytics and closed-loop, incremental measurement services that provide actionable insights to fuel people-based marketing across the full customer lifecycle.