Customer Acquisition
Identify top prospects and streamline acquisition efforts
Identify qualified and responsive prospects by leveraging your customer data combined with third-party data.
Advanced Analytics
Optimise data-driven decisions and opportunities
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs. Our data science expertise spans a broad array of advanced analytic methods and approaches, specifically designed to deliver actionable results that drive business impact.
Advanced Analytics to Drive Better Business Impact
Acxiom’s highly specialised strategy consultants and data scientists focus on the creative use of advanced analytic techniques, machine learning, artificial intelligence and data-driven strategies to solve a broad suite of business challenges across the entire marketing ecosystem.
-
-
Next Best Action
Increase customer value with relevant next offers.
Increase customer lifetime value by identifying which next best offer aligns with each customer’s needs and preferences.
-
Customer Retention
Identify high value, at-risk customers for retention strategies
Identify high-value customers likely to attrit and pinpoint early behavioural indicators of attrition with which to align preventative efforts.
-
Multi-Touch Attribution
Measure the impact of media for better ROAS
Measure the incremental effectiveness of your addressable media spend and model optimal future spend.
-
Lifetime Value
Grow the value of your customers over time
Identify the potential value of each customer and focus efforts to confirm brand loyalty to increase their spend.
-
Full-funnel Modeling
Understand how current events impact prospect and customer behaviour
Understand how media and other drivers impact each step of the customer journey and how the steps interplay.
