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Data
Comprehensive global data and insights to understand, reach and engage audiences, maximize your media investments and power more personalized experiences.
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Audience Data and Distribution
Fuel optimal campaigns with thousands of high-performing audiences.
Data Enrichment
Build relevant experiences based on the needs, wants and preferences of customers.
Innovative Data
New types of data offer new ways to segment audiences.
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InfoBase®
The world’s most powerful consumer insights.
Partner Audiences
Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.
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Top Data Packages
Popular seasonal and category audiences.
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Personicx® Consumer Segmentation Solutions
Better understand and engage modern audiences.
Customer Intelligence Platforms
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Customer Intelligence Platforms
A full suite of customer data platform solutions to power all of your offline and digital data-driven marketing efforts.
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Marketing Database Solutions
Unify your data and identity across all channels using privacy-by-design practices to power your entire marketing ecosystem
Performance Marketing Solutions
Bring together digital marketing and programmatic capabilities with proven customer intelligence and platform strategies to create end-to-end data-driven marketing solutions that drive real business results.
Data Monetisation & Collaboration Marketing Solutions
Turn data into an asset by safely sharing it with partners to power new marketing and revenue opportunities.
Analytics Platform Solutions
Easily explore all of your data to understand who your marketing efforts are reaching, how those efforts are driving results, and where to optimize performance.
CDP Services and Solutions
Leverage Acxiom’s CDP solutions and services to implement, integrate, enhance and optimize the value of your CDP investment.
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FUSE
The Owned Channel Personalisation Solution
Identity Resolution
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Identity Resolution
Real Identity
TM
helps the world's biggest brands accurately identify and connect with consumers anytime, anywhere to create relevant experiences.
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Data Hygiene Services
Cleanse, standardize, and validate consumer contact data.
Identity Resolution
Unify data silos to create and maintain a unified customer view.
Identity Consulting
Expert guidance to design the optimal identity solution while leveraging existing systems.
Identity Management
Reconcile ever-changing identity information over time
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Identity Builder
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Powers enterprise identity graphs to consistently connect consumers across touch points, devices and channels.
Digital Marketing Solutions
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Digital Marketing Solutions
Integrated data, identity, audience strategy, activation and measurement to deliver connections at scale.
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Audiences Insights & Strategy
Identity high performance audiences with tools and strategists to discover and create the right audiences.
Advanced Media Analytics
Understand performance with people-based, audience-focused digital media solutions starting with your customer data.
Media & Advertising Strategy Consulting
Achieve a connected digital transformation strategy with our experienced strategists and practitioners.
Programmatic Solutions
Optimize return with programmatic media buying expertise and precision.
Digital Platform Services
Leverage the most value from digital marketing technologies to provide better connected experiences for their customers.
Data Guru
Work with data experts to create and execute high performing audiences.
Analytics and Strategy
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Analytics and Strategy
A full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey
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Strategy Consulting
Partner with industry leading data strategists with decades of experience in helping brands optimize their use of data and technology to compete better and deliver exceptional customer experiences.
Advanced Predictive Analytics
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs.
Campaign Measurement
Effectively measure the incremental lift from your campaigns across all channels to improve marketing campaign performance.
Covid Impact Analysis
Understand how global market trends and events impact your customers and recalibrate existing data analytics investments for success.
Multi-touch Attribution
Measure the incremental effectiveness of your addressable media spend and optimize future spend decisions to maximize ROI and ROAS.
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Telecommunications Marketing
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Making Sense of the Data for Revolut
Making Sense of the Data for Samsung
Making Sense of the Data for Sky
Making Sense of the Data for Starling Bank
Making Sense of the Data for Tesco
Making Sense of the Data for The Hut Group
Making Sense of the Data for Vodafone
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Technology Maturity for John Lewis
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Technology Maturity for Revolut
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Technology Maturity for Tesco
Technology Maturity for The Hut Group
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Telecommunications Marketing
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THAT’S THE WAY THE COOKIE CRUMBLES: DEATH OF THE THIRD PARTY COOKIE
The Evolution of the Decisioning Landscape
The Evolution of the Decisioning Landscape
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The Evolution of the Decisioning Landscape for Daimler
The Evolution of the Decisioning Landscape for EDF
The Evolution of the Decisioning Landscape for Intel
The Evolution of the Decisioning Landscape for Marshall Motor Group
The Evolution of the Decisioning Landscape for Nationwide
The Evolution of the Decisioning Landscape for Renault
The Evolution of the Decisioning Landscape for Sky
The Evolution of the Decisioning Landscape for Vodafone
The Evolution of the Decisioning Landscape for Volkswagen
The Evolution of the Decisioning Landscape for Yorkshire Building Society
The Evolution of the Decisioning Landscape for Zurich
The Role of Data in Digital Transformation
Travel and Hospitality Marketing
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Using Data & Technology to Create a Personalised Customer Experience
What is a Customer Data Platform?
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Acquire and Grow Customers
Activate Data Across Channels
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Identity Resolution
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Making Sense of the Data for Daimler
Making Sense of the Data for Dyson
Making Sense of the Data for Halifax
Making Sense of the Data for Harrods
Making Sense of the Data for HSBC
Making Sense of the Data for Huawei
Making Sense of the Data for John Lewis
Making Sense of the Data for RBS
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