Acquire prospects through multiple digital and offline channels
Travel
Unparalleled Data-Driven Marketing Solutions for a Connected Travel Experience
Huge competition, fragmentation and digital disruption in the travel sector means people really do buy differently. The wealthy buy budget, people use aggregators and build their own holidays on their smartphones. Travel companies must react and adapt quickly to suit these changing habits.
Travel Industry Challenges
Travel brands need to optimise digital and offline marketing strategies with powerful audience insights and solutions to enable great customer experiences.
- The Rise of Disruptors
- Increasing Revenue Share for Aggregators
- Seasonal Peaks
- Lack of Loyalty
- Reducing Margins
- Price Sensitivity
Our Key Solutions
Acxiom’s people-based marketing solutions help leading travel brands achieve measurable results
- Attract High Value Travelers
- Share Customer Data with Trusted Partners
- Create Connected Experiences
- Gain Key Marketing Insights
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Attract High Value Travelers
Acquire high value customers by onboarding audiences created from desired demographic segments
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Provide timely and relevant offers at the appropriate “moments of truth”
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Ensure your brand and message exist in the places where profitable audiences spend time
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Share Customer Data with Trusted Partners
Uncover unique marketing opportunities with audience overlap analyses and analytics modeling that compares your customer data with first-party data from select partners
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Identify customer behaviors across brands in a privacy-compliant manner for more relevant targeting and customer experiences
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Understand potential customer value through a collective data view
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Create Connected Experiences
Present timely and compelling offers for retail, travel, and leisure locations – such as airports, casinos, malls, sports stadiums, concert arenas, and resorts – with location-based technologies, customer insights, and real-time decision making
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Create a seamless “in-journey” experience for travelers
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Deliver relevant, real-time offers to customers (e.g., on-property, in-flight)
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Optimize cross-sell and upsell opportunities
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Gain Key Marketing Insights
Optimize your marketing campaigns and media spend with omnichannel people-based measurement services
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Determine the success of omnichannel campaigns with closed-loop measurement and attribution
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Improve customer acquisition and retention with measurement insights to test and learn from campaigns faster
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Gain insights into campaign performance to determine your ultimate channel mix
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Resources
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Expectations vs. Experience
Are travel suppliers hitting the mark?
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Creating Connected Travel Experience
What data strategies are you applying to drive a seamless customer experience?
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Data matters. That's hardly surprising.
What travelers are saying about their own data.
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The State of Travel
Get up to speed on the latest industry stats and marketing trends.