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Travel

Unparalleled Data-Driven Marketing Solutions for a Connected Travel Experience

Huge competition, fragmentation and digital disruption in the travel sector means people really do buy differently. The wealthy buy budget, people use aggregators and build their own holidays on their smartphones. Travel companies must react and adapt quickly to suit these changing habits.

Attract High Value Travelers

Acquire high value customers by onboarding audiences created from desired demographic segments

Acquire prospects through multiple digital and offline channels

Provide timely and relevant offers at the appropriate “moments of truth”

Ensure your brand and message exist in the places where profitable audiences spend time
Share Customer Data with Trusted Partners

Uncover unique marketing opportunities with audience overlap analyses and analytics modeling that compares your customer data with first-party data from select partners

Identify customer behaviors across brands in a privacy-compliant manner for more relevant targeting and customer experiences

Understand potential customer value through a collective data view
Create Connected Experiences

Present timely and compelling offers for retail, travel, and leisure locations – such as airports, casinos, malls, sports stadiums, concert arenas, and resorts – with location-based technologies, customer insights, and real-time decision making

Create a seamless “in-journey” experience for travelers

Deliver relevant, real-time offers to customers (e.g., on-property, in-flight)

Optimize cross-sell and upsell opportunities
Gain Key Marketing Insights

Optimize your marketing campaigns and media spend with omnichannel people-based measurement services

Determine the success of omnichannel campaigns with closed-loop measurement and attribution

Improve customer acquisition and retention with measurement insights to test and learn from campaigns faster

Gain insights into campaign performance to determine your ultimate channel mix

Contact Us to Get Started

By delivering experiences that matter, you can help the digital disruption work in your favour, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.