Acxiom InfoBase®
Unleash the full potential of Customer Insights: discover Acxiom’s comprehensive and powerful data solutions with InfoBase.
The value of Acxiom data at a glance:
With our state-of-the-art technology, you can leverage premium audience insights to better understand, identify, and target your ideal customers across both digital and offline channels.
-
-
Developing data-driven solutions for over 50 years
-
Pioneers in ethical data usage
-
Underpinned by more known data than competitive products
-
95% of clients renew with Acxiom each year
Where does Acxiom get its data from?
With InfoBase, Acxiom’s data-driven marketing tool, you get access to over 400 anonymised customer insights based on a rich, unique combination of public and historic data. Ethically sourced over decades, our data provides the deepest level of customer intelligence. This powerful platform uses cohorts to consolidate personal information, maximizing accuracy and predictability while keeping identities secure. Plus, with full coverage of all UK addresses, you’ll never miss a valuable lead!
At Acxiom, data quality is our top priority
Learn More About Our Commitment to Accurate and Reliable Customer Data through InfoBase.
Acxiom has been using data in ethical ways to develop data-driven solutions for the world’s biggest brands for over 50 years. We ethically collate and harness the power of insight, to create accurate full customer intelligence which can be used for recognition, analytics, and audience creation. Armed with such accurate and comprehensive information, advertisers can better understand what people want, how best to communicate with them and market to them intelligently.
Leading the way in ethical data usage: Acxiom’s innovative approach using InfoBase
Data privacy isn’t just a buzzword – it’s a top priority. We’re proud to have appointed the industry’s first Chief Privacy Officer and continue to lead the charge on data protection through industry associations and government partnerships. Our range of proven assessment frameworks helps organizations understand their Data Management Maturity, Governance Capability, and Privacy Posture as it relates to customer data. And with InfoBase’s privacy-enhanced redesign, you can be sure that the fully anonymised insights we offer are both powerful and ethical, using cutting-edge cohorts to deliver invaluable segmentation without compromising personal identities.
Data privacy is evolving
As data privacy regulations continue to shift, the marketing industry must stay on the cutting edge to ensure brands can confidently align their practices with their values, respect individual privacy, and meet industry standards.
Personalising marketing and putting the individual first can be a double-edged sword. While people want ads that are relevant to them, this requires their data. It’s a fine line between personalisation and privacy, but finding the right balance is key to delivering tailored experiences that truly resonate.
Why InfoBase is the ultimate customer insight tool
Trusted data experts that value Ethics and Privacy
Anonymous insight product, free of GDPR Personal Data Requirements enabling brands to focus on results
Insight that drives product strategy and relevant communications
Add depth to analytics, drive segmentation and create the ability to model and identify audiences across touchpoints
Easy to enable across growing range of MarTech and AdTech platforms
Data can be accessed with ease as required via API, CDP and Cloud
Sustainable data assets
Data less susceptible to regulatory changes which brands can rely for future use
See the people behind the numbers
Understanding what people want, need, and care about allows brands to deliver tailored experiences that are both relevant and respectful. This in turn empowers people to discover and choose brands that align with their own preferences and priorities. Here’s an example of what a persona can look like and the level of depth our data can offer.
How to understand your customer
Meet Ben
Ben is part of a dual-income family who lives out of town and has two cars. He is financially comfortable and is increasingly planning for the future as his children become older. The latest devices and apps are invaluable to his demanding lifestyles, as well as forming an important part of quality family time. He and his family members are fit and active, sociable and up to date with popular culture. Grocery spending is relatively high and takes place either online for convenience or at major supermarkets. He uses price comparison and voucher sites as required and subscribes to email marketing from relevant sites.
Available data insights:
Let’s get your data moving! We can activate it across multiple platforms.
InfoBase success stories
Unlock a world of possibilities with our range of relevant products and services:
-
InfoBase Geo
Geospatial Insights for Precision Marketing
InfoBase Geo offers postcode and sector-level insights, enabling businesses to target consumers in specific geographic areas. By aggregating demographic, lifestyle, and behavioural data, it supports geo-marketing, location planning, and audience targeting across sectors. The data is fully anonymised and compliant, ensuring privacy while delivering valuable marketing intelligence. With added transactional data, InfoBase Geo provides a comprehensive view of purchasing behaviour, empowering businesses to make more informed, location-based decisions.
-
InfoBase® Purchase Transactions
Boost Market Share & Revenue with Enhanced Consumer Insight
InfoBase Purchase Transactions brings to market a comprehensive suite of insights into real purchasing behaviours across brands and categories. This granular level of detail is revolutionary, offering brands a substantial competitive advantage and enhanced marketing effectiveness.
-
Marketing Analytics and Strategy
Powerful strategy, predictive analytics and measurement deliver business impact
Acxiom offers a full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey. We help brands evolve their data strategy, understand marketing impact, and better know their prospects and customers and predict behaviours.
-
Personicx
Audience definition made easy
Personicx is an effective market segmentation and visualization tool offered by Acxiom that empowers businesses to gain a competitive edge. It allows you to organise target audiences based on their demographics, lifestyles, and purchasing behaviours.
-
Data Management Solutions
Over 50 years of doing data management right
To deliver the connected and relevant experiences customers expect, marketers need scalable, accurate, unified data and identity that is accessible, compliant and integrated across the entire MmarTtech and AadTtech ecosystem. Our solutions provide offerings across the entire customer experience.
-
Global Data Navigator
Search data availability around the globe
With marketing technology, identity resolution and digital connectivity converging in a “borderless digital world,” brands can now quickly locate data attributes, service availability and the digital footprint across the globe to fuel informed decisions.
Are You Ready for Marketing Made Better?
By delivering experiences that matter, you can help the digital disruption work in your favour, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
