Acxiom creates data-driven solutions for the world’s biggest brands and has nearly 60 years of experience creating relevant insight and driving marketing effectiveness through data, addressing the market challenges that have only been accelerated by the digital revolution. Designed on a unique set of broad and rich data sources, ethically processed to create anonymised insights across all UK addresses, the next generation of InfoBase UK will evolve and continue to bring relevant insights to market from innovative data sources.
InfoBase UK is designed to enable brands to enrich first-party data with descriptive and predictive insights of their customers and prospects, enabling in-depth analysis, modelling and segmentation.