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What We Do
Data
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Data
Comprehensive global data and insights to understand, reach and engage audiences, maximize your media investments and power more personalized experiences.
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Audience Data and Distribution
Fuel optimal campaigns with thousands of high-performing audiences.
Data Enrichment
Build relevant experiences based on the needs, wants and preferences of customers.
Innovative Data
New types of data offer new ways to segment audiences.
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InfoBase®
The world’s most powerful consumer insights.
Partner Audiences
Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.
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Top Data Packages
Popular seasonal and category audiences.
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Personicx® Consumer Segmentation Solutions
Better understand and engage modern audiences.
Customer Data Platforms
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Customer Data Platforms
A full suite of customer data platform solutions to power all of your offline and digital data-driven marketing efforts.
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Marketing Database Solutions
Unify your data and identity across all channels using privacy-by-design practices to power your entire marketing ecosystem
Performance Marketing Solutions
Bring together digital marketing and programmatic capabilities with proven customer intelligence and platform strategies to create end-to-end data-driven marketing solutions that drive real business results.
Data Monetisation & Collaboration Marketing Solutions
Turn data into an asset by safely sharing it with partners to power new marketing and revenue opportunities.
Analytics Platform Solutions
Easily explore all of your data to understand who your marketing efforts are reaching, how those efforts are driving results, and where to optimize performance.
CDP Services and Solutions
Leverage Acxiom’s CDP solutions and services to implement, integrate, enhance and optimize the value of your CDP investment.
Identity Resolution
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Identity Resolution
Real Identity
TM
helps the world's biggest brands accurately identify and connect with consumers anytime, anywhere to create relevant experiences.
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Data Hygiene Services
Cleanse, standardize, and validate consumer contact data.
Identity Resolution
Unify data silos to create and maintain a unified customer view.
Identity Consulting
Expert guidance to design the optimal identity solution while leveraging existing systems.
Identity Management
Reconcile ever-changing identity information over time
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Identity Builder
TM
Powers enterprise identity graphs to consistently connect consumers across touch points, devices and channels.
Digital Marketing Solutions
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Digital Marketing Solutions
Integrated data, identity, audience strategy, activation and measurement to deliver connections at scale.
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Audiences Insights & Strategy
Identity high performance audiences with tools and strategists to discover and create the right audiences.
Advanced Media Analytics
Understand performance with people-based, audience-focused digital media solutions starting with your customer data.
Media & Advertising Strategy Consulting
Achieve a connected digital transformation strategy with our experienced strategists and practitioners.
Programmatic Solutions
Optimize return with programmatic media buying expertise and precision.
Digital Platform Services
Leverage the most value from digital marketing technologies to provide better connected experiences for their customers.
Data Guru
Work with data experts to create and execute high performing audiences.
Analytics and Strategy
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Analytics and Strategy
A full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey
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Strategy Consulting
Partner with industry leading data strategists with decades of experience in helping brands optimize their use of data and technology to compete better and deliver exceptional customer experiences.
Advanced Predictive Analytics
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs.
Campaign Measurement
Effectively measure the incremental lift from your campaigns across all channels to improve marketing campaign performance.
Covid Impact Analysis
Understand how global market trends and events impact your customers and recalibrate existing data analytics investments for success.
Multi-touch Attribution
Measure the incremental effectiveness of your addressable media spend and optimize future spend decisions to maximize ROI and ROAS.
Data Privacy
Industries
Automotive
Financial Services
Retail
Travel
Technology
Telecommunications
Resources
People-Based Marketing
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People-Based Marketing
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Open Garden
Resource Centre
Blog
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Case Studies
Data Ethics
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Data Ethics
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Understanding the GDPR
Customer Data Platform
Consumer Data
Identity Resolution
Digital Transformation
Google Cookie Changes
Partners
About Us
Company
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Company
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Leadership
Locations
Corporate Governance
Codes of Ethics
Sub-Processor List
Careers
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Careers
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Open Positions
News
Privacy
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Privacy
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Privacy Policies
EU-US Privacy Shield
Diversity, Equity and Inclusion
Celebrating Women
Accelerate Digital Transformation for your Organisation
Addressable Media Solutions
Are You Digital Ready?
Clarifying Data Compliance for John Lewis
Clarifying Data Compliance for Revolut
Clarifying Data Compliance for Sky
Clarifying Data Compliance for Tesco
Clarifying Data Compliance for Vodafone
Customer Data Platforms
Analytics Platform Solutions
CDP Services and Solutions
Marketing Database Solutions
Data
Audience Data and Distribution
Data Enrichment
Data Packages
InfoBase®
Innovative Data
Partner Audiences
Data Ethics
California Consumer Privacy Act
Data Quality and Hygiene Services
Digital Transformation Solutions (Connecxions)
Addressable Advertising
Advanced Media Analytics
Audiences Insights & Strategy
Data Monetisation & Collaboration Marketing Solutions
Digital Platform Services
Media & Advertising Strategy Services
Diversity and Inclusion
Employee spotlights for Black History Month
FUSE
Google & Cookieless News
International Women’s Day/History Month
Making Sense of the Data for Revolut
Making Sense of the Data for Samsung
Making Sense of the Data for Sky
Making Sense of the Data for Starling Bank
Making Sense of the Data for Tesco
Making Sense of the Data for The Hut Group
Making Sense of the Data for Vodafone
Marketing Analytics and Strategy
Advanced Predictive Analytics
Campaign Measurement
Covid Impact Analysis
Multi-touch Attribution
Strategy Consulting
News
Partners
Personicx
Quiz Test
Resources
Sitemap
Take a Digital Transformation Break
Technology
Technology Maturity for Daimler
Technology Maturity for Dyson
Technology Maturity for Halifax
Technology Maturity for Harrods
Technology Maturity for HSBC
Technology Maturity for Huawei
Technology Maturity for John Lewis
Technology Maturity for RBS
Technology Maturity for Revolut
Technology Maturity for Samsung
Technology Maturity for Sky
Technology Maturity for Starling Bank
Technology Maturity for Tesco
Technology Maturity for The Hut Group
Technology Maturity for Vodafone
Telecommunications
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THAT’S THE WAY THE COOKIE CRUMBLES: DEATH OF THE THIRD PARTY COOKIE
The Evolution of the Decisioning Landscape
The Evolution of the Decisioning Landscape
The Evolution of the Decisioning Landscape for British Gas
The Evolution of the Decisioning Landscape for Canon
The Evolution of the Decisioning Landscape for Daimler
The Evolution of the Decisioning Landscape for EDF
The Evolution of the Decisioning Landscape for Intel
The Evolution of the Decisioning Landscape for Marshall Motor Group
The Evolution of the Decisioning Landscape for Nationwide
The Evolution of the Decisioning Landscape for Renault
The Evolution of the Decisioning Landscape for Sky
The Evolution of the Decisioning Landscape for Vodafone
The Evolution of the Decisioning Landscape for Volkswagen
The Evolution of the Decisioning Landscape for Yorkshire Building Society
The Evolution of the Decisioning Landscape for Zurich
The Role of Data in Digital Transformation
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What is a Customer Data Platform?
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What We Do
Analytics & Measurement Services
Audience Monetisation
Connected Spaces
Consumer Engagement
Developer Information
Digital Transformation Services
Identity Services
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Omnichannel Analytics Solutions
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About Us
Asya Smith
Beth-Anne Bygum
Brett Madison
Careers
Carsten Diepenbrock
Chad Engelgau
Chris Lanaux
Clark Wooten
Codes of Ethics
Code of Ethical Conduct: Financial Associates
Contact Us
Corporate Governance
David Skinner
Drew May
Janet Cinfio
Jason Brown
Jed Mole
John Campos
Jordan Abbott
Leadership
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Mary Ward
Mike Menzer
Mike Wagner
Mike Woods
Nancy Song
P. Tate Olinghouse
Privacy
Install Opt Out Cookie
Sub-Processor List
US Products Privacy Policy
UK Privacy Policy
UK Website and Marketing Privacy Policy
EU-US Privacy Shield
Rich Bossbaly
Shayne Smith
Shea Heath
Shell Liu
Privacy Principles
Security Information
Alex Hazell
Audit / Finance Committee Charter
Clarifying Data Compliance for Daimler
Blog
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Blog Subscription Request
Clarifying Data Compliance for Huawei
Clarifying Data Compliance for Dyson
Clarifying Data Compliance for Samsung
Clarifying Data Compliance for Harrods
Clarifying Data Compliance for The Hut Group
Compensation Committee Charter
UK Privacy Policy (Archive II)
Consumer Data
UK Website and Marketing Privacy Policy (Archive II)
UK Website and Marketing Privacy Policy (Archive III)
Data Guru
Data Guru Thank You – Acxiom
Data Strategy & Architecture Services
Demo Hub Page
Dr. JJ Pan
Dr. Sachiko Scheuing
Enabling Technologies
Clarifying Data Compliance for Halifax
Clarifying Data Compliance for HSBC
Clarifying Data Compliance for RBS
Clarifying Data Compliance for Starling Bank
Governance / Nominating Committee Charter
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How We Can Help
Acquire and Grow Customers
Activate Data Across Channels
Automotive
Automotive
Financial Services
Financial Services Diversity and Inclusion
Manage Data Safely and Securely
Measure and Optimise ROI
Monetise Data
Personalise Communications
Retail
Travel
Unify Offline and Digital Data
Validate & Enhance Customer Data
Identity Resolution
Identity Builder
Identity Consulting
Identity Management
Identity Resolution
Industries
Legitimate Interests’ Balancing Test Summary
Making Sense of the Data for Daimler
Making Sense of the Data for Dyson
Making Sense of the Data for Halifax
Making Sense of the Data for Harrods
Making Sense of the Data for HSBC
Making Sense of the Data for Huawei
Making Sense of the Data for John Lewis
Making Sense of the Data for RBS
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