PROVIDES industry-tailored solutions across healthcare, automotive, retail, CPG, travel & entertainment, financial services and insurance.
Solutions
Exceptional Customer Experiences Powered by a Unified Data Layer
Our use case driven solutions address people-based, omnichannel challenges powered by data, identity management capabilities, broad ranging services and Acxiom’s Unified Data Layer framework.
Key Solutions Benefits
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SERVES as a trusted advisor to our clients by delivering, integrating and managing unified data layer solutions that power exceptional consumer experiences.
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DELIVERS the most comprehensive global suite of consumer insights including demographic, life-stage, clustering and behavioral propensity insights.
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OFFERS strategy, integration, managed services and analytic services to help brands, agencies, and their technology partners better compete in today’s omnichannel world.
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FUELS digital transformation and modern data-driven marketing and advertising integrating with Data Management Platforms, Customer Data Management Platforms, Tag Management and other emerging martech and adtech applications.
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PROTECTS consumer privacy and brand market reputation with integrated ethical data use best practices and processes.
Our Solutons
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Identity Solutions
Recognize consumers across offline and digital channels with our powerful deterministic matching capabilities.
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Omnichannel Audience Solutions
Identify, target and engage customers and prospects leveraging an enterprise-class unified data environment integrated with your martech and adtech ecosystem.
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Omnichannel Analytics Solutions
Measure omnichannel campaigns and conduct in depth analytics and data analysis through a neutral analytic and measurement data environment to improve marketing performance.
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Omnichannel Collaboration Solutions
Combine, configure, and exchange shared data asset intelligence via a safe haven solution that provides a neutral and trusted environment for data partners to safely collaborate and extract maximum value from their first-party data.
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Unified Data Layer
Designed for today’s modern enterprise, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
Products and Services to Help You
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Learn more Unified Data Layer
Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
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Strategy Services
Helps you define a data strategy and roadmap that connects all your data for seamless people-based marketing.
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Managed Services
Helps you build a next-generation marketing stack, manage your marketing data operations, and execute campaigns.
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Integration Services
We provide the connective tissue across martech and adtech systems that allow you to maximise the value of an integrated, omnichannel consumer data foundation across all your marketing.
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Data
Acxiom powers exceptional experiences everywhere by providing companies with the broadest access to ethically sourced data around the world.
