PROVIDES industry-tailored solutions across healthcare, automotive, retail, CPG, travel & entertainment, financial services and insurance.
Exceptional Customer Experiences Powered by a Unified Data Layer
Our use case driven solutions address people-based, omnichannel challenges powered by data, identity management capabilities, broad ranging services and Acxiom’s Unified Data Layer framework.
Key Solutions Benefits
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SERVES as a trusted advisor to our clients by delivering, integrating and managing unified data layer solutions that power exceptional consumer experiences.
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DELIVERS the most comprehensive global suite of consumer insights including demographic, life-stage, clustering and behavioral propensity insights.
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OFFERS strategy, integration, managed services and analytic services to help brands, agencies, and their technology partners better compete in today’s omnichannel world.
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FUELS digital transformation and modern data-driven marketing and advertising integrating with Data Management Platforms, Customer Data Management Platforms, Tag Management and other emerging martech and adtech applications.
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PROTECTS consumer privacy and brand market reputation with integrated ethical data use best practices and processes.
Our Solutons
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Identity Solutions
Recognize consumers across offline and digital channels with our powerful deterministic matching capabilities.
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Omnichannel Audience Solutions
Identify, target and engage customers and prospects leveraging an enterprise-class unified data environment integrated with your martech and adtech ecosystem.
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Omnichannel Analytics Solutions
Measure omnichannel campaigns and conduct in depth analytics and data analysis through a neutral analytic and measurement data environment to improve marketing performance.
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Omnichannel Collaboration Solutions
Combine, configure, and exchange shared data asset intelligence via a safe haven solution that provides a neutral and trusted environment for data partners to safely collaborate and extract maximum value from their first-party data.
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Unified Data Layer
Designed for today’s modern enterprise, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.