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Acxiom’s Omnichannel Audience Solutions deliver enterprise-class data environments for brands needing to activate a unified, complete, privacy-compliant view of customers and prospects to power targeting and engagement applications and strategies.
Market-ready solution with necessary integrations and off-the-shelf industry-tailored data models to deliver maximum value.
Reduced overall time to value, implementation and ongoing support cost, and long-term martech/adtech investment risk versus legacy custom solutions or in-house solutions.
Optimal ROI based on configurable Unified Data Layer framework with support for cloud and hybrid-cloud deployment and real-time data management options.
Leverage industry-leading data management experience and omnichannel marketing expertise to power better customer engagement.
Access more accurate audience insight and customer portraits via a complete, omnichannel view of the customer enriched with robust third-party demographic, psychographic and behavioral insights.
Leverage integrated privacy and ethical data use expertise, processes and workflows to fuel your audience management solution.
Activate optimal audiences across channels with an enterprise-class data environment solution that is market-ready with built in martech and adtech integrations and off-the-shelf industry-tailored data models for the fastest speed- to-value. The solution allows brands to integrate and manage first-party data, enriched with second-party and third-party data, and activate across key engagement applications for optimal marketing results.
Continually integrate new data sources for better customer insights and more targeted offers.
Properly manage privacy and data governance to honor consumer preferences, comply with applicable regulations and reduce risk.
Identify and activate optimal audiences using the highest data quality across digital and offline channels for more effective campaigns and optimized customer journeys.
Deliver personalized customer experiences that drive better engagement and higher return on marketing spend.
Leverage strategy, integration, managed services and analytic services to help brands, agencies, and their technology partners harness data to improve every customer interaction.
Optimize your DMP, CDP, Tag Management and emerging martech and adtech platforms and partners through your integrated unified data solution environment for maximum impact.
Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
We provide the connective tissue across martech and adtech systems that allow you to maximise the value of an integrated, omnichannel consumer data foundation across all your marketing.
Helps you build a next-generation marketing stack, manage your marketing data operations, and execute campaigns.
Keeps your data up-to-date and complete, so you can engage the consumers most likely to respond to your campaigns.
