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Innovative Data and Signals

New Types of Data Fuel More Ways to Define Audiences

In today’s expanded digital ecosystem, there are different ways to view behaviour and a vast variety of indicators signaling people’s interest and activities. Acxiom has them covered.

Innovative Data and Signals Innovative Data and Signals

Keeping Pace with a Changing Digital Ecosystem

Pulse Data from Acxiom lets marketers stay connected to the heartbeat of the marketplace. New place-based signals, behaviours and contextual understanding brings new ways to segment audiences.

  • Mobile

    App usage and installation, Bluetooth connections, location data and more help build a composite persona of users likely current needs, interests and affiliations.

  • Semantic Audiences

    A completely custom approach to define audience segments using weighted keyword groupings. Reach people based on the content they consume online.

Global Data Navigator

Search data availability around the globe

With marketing technology, identity resolution and digital connectivity converging in a “borderless digital world,” brands can now quickly locate data attributes, service availability and Acxiom’s digital footprint across the globe to fuel informed decisions.

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Reach audiences around the globe and deliver experiences that matter with Acxiom data.

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