Mobile
App usage and installation, Bluetooth connections, location data and more help build a composite persona of users likely current needs, interests and affiliations.
In today’s expanded digital ecosystem, there are different ways to view behaviour and a vast variety of indicators signaling people’s interest and activities. Acxiom has them covered.
Pulse Data from Acxiom lets marketers stay connected to the heartbeat of the marketplace. New place-based signals, behaviours and contextual understanding brings new ways to segment audiences.
App usage and installation, Bluetooth connections, location data and more help build a composite persona of users likely current needs, interests and affiliations.
A completely custom approach to define audience segments using weighted keyword groupings. Reach people based on the content they consume online.
With marketing technology, identity resolution and digital connectivity converging in a “borderless digital world,” brands can now quickly locate data attributes, service availability and Acxiom’s digital footprint across the globe to fuel informed decisions.
Request AccessReach audiences around the globe and deliver experiences that matter with Acxiom data.