Mobile
App usage and installation, Bluetooth connections, location data and more help build a composite persona of users likely current needs, interests and affiliations.
Innovative Data and Signals
New Types of Data Fuel More Ways to Define Audiences
In today’s expanded digital ecosystem, there are different ways to view behaviour and a vast variety of indicators signaling people’s interest and activities. Acxiom has them covered.
Keeping Pace with a Changing Digital Ecosystem
Pulse Data from Acxiom lets marketers stay connected to the heartbeat of the marketplace. New place-based signals, behaviours and contextual understanding brings new ways to segment audiences.
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Semantic Audiences
A completely custom approach to define audience segments using weighted keyword groupings. Reach people based on the content they consume online.
Global Data Navigator
Search data availability around the globe
With marketing technology, identity resolution and digital connectivity converging in a “borderless digital world,” brands can now quickly locate data attributes, service availability and Acxiom’s digital footprint across the globe to fuel informed decisions.
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