Accurate, unbiased approach you can trust
Accurately and unbiasedly measure incremental lift of omnichannel campaign performance on sales.
Campaign Measurement
Effectively measure the incremental lift from your campaigns across all channels
Marketers are continually challenged with accurately measuring the impact of their marketing dollars and quantifying true ROI and ROAS. Acxiom’s unbiased, closed-loop market campaign measurement offerings identify the incremental impact of digital and offline campaigns to improve marketing performance.
Campaign Measurement
As a neutral, third-party measurement analytics provider, Acxiom supports brands with a full suite of cross-channel campaign measurement services that span offline and digital campaigns including addressable TV for better planning and overall marketing performance.
-
-
Consistent, repeatable process across all sources
Consistent campaign measurement of performance across all platforms / publishers or channels.
-
Impact measured at the personal level
Measure the exact number of individuals who were exposed to the message during a campaign by segment and conversion.
-
Understand characteristics of audiences who engage
Understand audience portraits by publisher, impressions, demographic and segment.
Why Brands Should Invest in Independent Campaign Measurement
Why Brands Should Invest in Independent Campaign Measurement
Understand the importance of going beyond the free reporting and analytics provided by publishers and platforms to gain a complete and unbiased picture of their customers.
Download