Are You Ready for Marketing Made Better?
We can help you understand your customers, stay ahead of regulations, and grow your business.
First-party, real-time services
Deliver decisions in less than 10ms to power relevant and engaging messages.
The adtech environment requires speed and access to identity and data to enable personalization and decisioning use cases. In a cookieless world, first-party data signals will drive these functions while the conversation continues to be between people, the brands, and the publishers.
Acxiom provides first-party, real time services to serve as an extension of your brand – not a middle layer between you and your customer or the publishers. The real-time services deliver the insights and speed you need to excel in the emerging environment.
The suite of rAPID Services from Acxiom Real ID™ includes a first party tag, data repository and API. They are combined with turn-key management of components to achieve optimal outcomes for your brand. These real-time capabilities deliver decisions in less than 10ms, empowering platforms with the information (and precious time) they need to deliver customized, relevant, and engaging messages in real-time.
First-party, real-time services can:
- Quickly create value for the business
- Enable real-time decisioning and personalization
- Increase recognition and matching within your private identity graph
- Help brands build a future resilient strategy for identity
