UK Website and Marketing Privacy Policy

Thank you for visiting Acxiom’s UK Website and Marketing Privacy Policy which explains how we use personal data to market our products and services to current and prospective clients. It is designed to ensure that people understand how Acxiom collects and uses their information for our own business to business marketing.

We have a separate Privacy Policy for the data products and services Acxiom compiles and provides to other organisations. To see this, please visit

This website contains links to other sites. Please be aware that Acxiom is not responsible for the privacy practices of these other sites. We encourage you, when you leave this site, to read the privacy statements of these other sites.


We respect the right of individuals to privacy. This Privacy Policy explains:

  • Who we are
  • What kinds of personal data we may hold about you
  • How we obtain data about you
  • Who we may share your personal data with
  • Data retention, security and transfers
  • Technologies
  • Your rights
  • Other data protection information

Who we are

Our company is Acxiom Limited. Our registered office is 16 Old Bailey, Farringdon, London, EC4M 7EG and company registered number is 1182318. Individuals wishing to contact us about data protection issues may do so by writing to us at Acxiom Limited, 16 Old Bailey, Farringdon, London, EC4M 7EG or by calling 020 7526 5100 or by emailing us at, in each case stating clearly in the title of your communication or call, “B2B enquiry”.

What kinds of personal data we hold about you and how we obtain data about you

Acxiom holds personal data on its clients and prospects such as names, addresses, emails, job title, telephone numbers. We also may obtain personal data about you from reputable third parties such as ALF and Retail Prospects, which we use for marketing and prospecting. This information may be kept in its identifiable form, or in an aggregated form (so that individuals cannot be identified) for the purposes detailed below. We do not hold any sensitive personal data on people, as defined by data protection law.

Certain parts of this website allow you to request information from Acxiom; register for special offers, seminars or demonstrations; participate in surveys and contests; download thought leadership papers; subscribe to some additional Acxiom products and services; access our SaaS products and submit an application for employment. To support these activities, Acxiom will ask for information about you and the company for which you work. To register for certain products and services, you may be required to provide personal information. The information you provide will be used to support and develop your relationship with Acxiom. We also use it to make this site easier for you to use and to inform you of services and product updates, new products and other related information from Acxiom.

Who we share your personal data with

We share information with our commercial partners, which include such companies as marketing software and hardware vendors for the following purposes:

  • to support and manage client relationships
  • for work planning, management and strategic decision making.

Acxiom also uses contractors and other service providers to help us deliver services accessed through this site, to deliver content and fulfil requests made on this site. However, in these instances, the information you provide remains the property of Acxiom.

Acxiom also shares information which may include IP addresses and aggregated information such as the number of visitors to the site and traffic activity, with third party service providers to develop suggestions to improve our website accessibility and the services provided on the site. Aggregated data is not linked to any personally identifiable information.

We make sure the recipients of our data are reputable entities by conducting appropriate checks on them. Before we share our data, we enter into written agreements with recipients which contain data protection terms that safeguard your data.

Acxiom may also disclose personal data as required by law and to comply with legal process.

Our third-party service providers who we share your data with include:-

  • Salesforce
  • Marketo
  • Lead Forensics
  • Google Analytics

Our third-party service providers include advertising partners who collect data that will help them to deliver relevant online adverting to you. The types of data collected include: IP address, Browser, Referrer url, Site activity and User ID (non identifiable) – details can be found here You can opt out of Targeted Advertising from various online advertising networks by visiting the NAI here and updating your preferences.

Our commercial partners who we share your data with include:-

  • Adobe
  • Antavo
  • Exponea
  • Salesforce
  • Sitecore
  • Tealium
  • Treasure Data

Data retention, security and transfers

The data we hold is non-sensitive personal data and not subject to any sector specific data retention requirements. Our data retention period is ten years for client and prospect data used for B2B marketing. We also retain data that is necessary to maintain a suppression file. This to ensure that if we obtain someone’s data again we know not to use it.

Acxiom takes security seriously. We make considerable investments and use an industry-recognised security objective control framework to keep our sites and systems secure and to prevent personal data from being made available to any unauthorised persons or businesses.

Your personal data cannot be transferred outside the EEA unless a valid adequacy mechanism is in place legitimising such a transfer. We will only transfer personal data outside the EEA once an appropriate transfer mechanism is in place. This might include either EU model clauses, or in the case of US recipients, a Privacy Shield certification.

Our parent company Acxiom LLC is registered with the US Department of Commerce on in accordance with the Privacy Shield agreement between the EU and the USA.

Safeguards afforded by the EU model clauses may be accessed here:

To fulfil a particular request, the information you provide may be shared within the Acxiom LLC family of businesses.

Cookies and Similar Technologies

Acxiom uses technologies to help us understand which parts of our websites are visited most often and understand traffic patterns on pages.

Cookies: This site uses cookies to tailor web content to match your browser capability. You can set your Internet browser to notify you when you receive a cookie, giving you the opportunity to decide whether or not to accept it. If you reject the cookie, you may still use this site, but you may be limited in the functionality of some areas. For more information about cookies, visit How Cookies Work.

Sensors: To determine your ability to receive HTML-based e-mail messages, Acxiom may include a coded sensor in its HTML-based e-mail messages. The sensor activates when the e-mail message is opened and flags the e-mail address of the recipient as one that is capable of receiving HTML-based e-mail messages. This capability helps us to send the e-mail in a format you can read, which allows us to track the aggregate number of e-mails read and to measure, in aggregate, if any of the links in the e-mail were accessed. No other information is collected or used. If the recipient cannot receive HTML e-mails, the recipient will not receive a functioning sensor.

Log Files: We and our trusted third-party service providers use IP addresses to analyse trends, administer the site, track users’ activities, recognise current and potential customers at a company name and location level and gather broad information for aggregate use in improving the site and its applications and services.

Do Not Track Signals: This website does not recognise browser “do-not-track” signals or similar mechanisms.

Web Notifications:  We run web notifications on The notification works within the browser as a “service worker” which is a script that a browser runs in the background, separate from a web page. This enables features that do not need a web page or user interaction therefore no personal data is requested or exchanged.

The user can subscribe to web notifications by accepting the pop up on  This allows Acxiom to send a web notification to a user’s device, pointing to a featured piece of content to download, a blog post or any page on the Acxiom website.

The user can opt out of web notifications at any time by clicking on Settings in the notification itself or by going to the privacy and security area of their browser settings.

Your rights: Access, Correction and Deletion

Individuals may request access to, deletion or correction of their personal data, or restrict or object to the use of their data in relation to business to business marketing, by writing to us at Consumer Services Department, Acxiom Limited, 17 Hatfields, London, SE1 8DJ or by calling 020 7526 5100 or by emailing us at, in each case stating clearly in the title of your communication or call, “B2B enquiry”.

Our data protection officer may be contacted at our registered address or by email Again, please state “B2B Enquiry”. In the event of a complaint you may contact the relevant supervisory authority which in the UK is the Information Commissioner’s Office whose address is Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF.

For e-mail marketing, individuals may opt out at any time by using the unsubscribe mechanism within the e-mail, which allows individuals to manage their subscription preferences regarding Acxiom’s newsletters, e-mail alerts and special offers. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product updates and responses to direct requests.

Other data protection information

Acxiom uses personal data outlined in this policy based on its legitimate commercial interests, and those of its partner businesses, in accordance with Article 6(1)(f) of the General Data Protection Regulation. We take great care to handle all personal data in accordance with data protection law and to ensure that it is never used in ways that unduly prejudice individuals’ interests. You have the right to object to this processing and if you wish to do so please inform us by using one of the contact channels in the above section.

Transfer of Assets

As Acxiom develops its business, there may be a change of control of Acxiom or divisions, subsidiaries, affiliates or portions of Acxiom. In this situation, personal data is typically considered a transferable asset, and may be transferred. Also, in the event that Acxiom or a part of its divisions, affiliates or subsidiaries are purchased, personal data will be one of the transferred assets.

Changes to our Privacy Policy

Acxiom reserves the right to update and revise this Privacy Policy from time to time to take into account legislative and other developments. Any changes we may make to our Privacy Policy will be posted on this page and contain an “effective date” reflecting when the last changes occurred.

Effective Date: 10th December 2020