Solve your toughest data challenges
We can help you understand your customers, stay ahead of regulations, and grow your business.
Platform services
Reaching people at the right time with the right content is getting harder to manage – even as the technology and applications for engaging people continue to promise simplicity, ease of use and stand-alone capabilities. At the same time, the pressure to achieve results is intense, and the goal of forming lasting connections between people and your brand is at stake.
Today’s MadTech technology landscape is congested with a vast array of components that do not always deliver on the brands aspirations. Acxiom offers a comprehensive set of services to select, design, integrate & rollout solutions that deliver rapid value to the brand’s marketing initiatives.
Acxiom Professional Services offer premier requirement, design, integration, implementation & rollout services intended to help brands deliver on their transformation initiatives. Our services are focused on designing and delivering the right platform that provides the capabilities required to fulfil the brand aspirations for a data driven, people-based marketing experience
Whether it is a marketing database, analytics environment, data layer, or implementing and optimising a customer data platform, Acxiom helps companies normalise and bring all their data across several silos into one place, to truly understand their customers. We make the data available in real-time and connect in-the-moment intelligence with the brand’s historical customer insights to fuel your marketing initiatives.
Strategic Platform Partners
Acxiom provides a full suite of services across a wide range of digital platforms
Evaluate
Assess and evaluate the right tools to meet your business needs
- Business Strategy
- Data Strategy
- Integration Strategy
- Map your objectives to the platform capabilities
- Specific platform best practices
- Privacy readiness
Experience
Interconnect your platform with your audience strategy
- Discovery and design
- Customer experience
- User journey planning
- Persona analysis
- Segment design
- Audience planning
- Advanced analytics
Enable
Deploy, implement and enhance your platform with more power
- Technology implementation and integration
- Data taxonomy
- Acxiom Real ID™
- 1P, 2P, 3P data
Engage
Manage and use your solution for day-to-day operations
- Managed services
- Operationalize and optimize your platform performance
- Platform services
- Administrate and run your platform
- Audience building and curation
Embed
Integrate your tool within your entire business process
- Project management
- Document and train
- Insourcing skills
- Training
- Business process changes
Key use cases
Acxiom turbocharges marketing and advertising technology with solutions including Acxiom Real ID™, the industry’s most robust identity solution, helping brands build their own first-party identity graph, and data solutions including InfoBase®, Personicx® and Audience Propensities, enabling brands to connect with customers through deep understanding. This helps deliver better, informed experiences for people as they interact with a brand on a one-to-one level no matter the channel.
Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your marketing technology investments.
Strategy and selection
Assess and choose the right martech platform to meet your business objectives and larger data strategy.
Implementation and integration
Successfully deploy and integrate your marketing technology within your larger marketing ecosystem.
Optimisation
Get more value out of your platform with access to skilled professional services helping your day-to-day operations.
Enterprise customer data management
Leverage a full enterprise data management solution combining your tech with all of your customer and prospect data.
Identity management
Extend your identity capabilities beyond the platform with a custom brand identity graph and enterprise identity management.
Audience Insights
Access robust audience insights using third-party data to fuel more effective personalisation programs and campaigns.
Custom modelling
Create look-a-like audiences and response modelling combining data from your platform with other third-party data and offline transactions to optimise engagement.
Advanced analytics
Combine your platform data with all your first-, second- and third-party data assets to fuel your analytics use cases and deploy actionable insights