As part of their digital transformation journey, Heathrow, one of the busiest, most forward-thinking airports in the World wanted to develop a new marketing technology stack that would help to deliver improved customer satisfaction, acquisition of new customers, and revenue growth not only for Heathrow but it’s retailers too.

Join Heathrow’s Head of Technology – Commercial & Digital Platforms Bob Stickland, and Acxiom’s head of Customer Success Nikul Amin to learn:

• How personalisation using technology is critical to delivering the best physical and digital passenger experiences
• How MarTech enabled Heathrow to capture rich data insights, shopping habits and travel interests of customers whilst reducing the number of moving parts within the tech stack.
• Why Heathrow partnered with Acxiom, to take a data-first approach and selecting the right CDP technology to drive the maturity of the CRM marketing strategy