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Consumer Engagement

Marketing orchestration and planning services that help your communications deliver a better outcome

The Acxiom Consumer Engagement team work to a five-stage framework to design, deliver and optimise CRM strategies and communications.

Consumer Engagement Consumer Engagement

  • Consumer Engagement Consumer Engagement

Five-stage Engagement Framework

  • Evaluate

    Evaluate the existing capabilities of your business to support your drive for internal buy-in for business wide transformation

  • Experience

    Design the desired customer experience through a data led approach, incorporating a detailed view of data, tech, people and process required

  • Enable

    Implement a connected technology eco-system which enables the delivery of automated, real-time and personal experiences

  • Engage

    Define your communications strategy to engage directly with your consumers to drive sustainable business growth

  • Embed

    Help embed any new capabilities to determine ownership and structure, optimise internal delivery processes and provide the level of expertise needed to supplement and up-skill your internal teams.

  • Clearer Vision, Better Outcomes

    Intelligent, purposeful, measureable and achievable communications
    plans that deliver objectives.

  • Deliver the Customer Promise

    Meet consumer demands for timely, relevant, consistent communications experiences.

  • A Better Return on Investment

    Capitalise on your investment in people, data, content, technology and media and grow the value of your customers.

Delivering exceptional customer experiences for Heathrow

Discover how Acxiom helped Heathrow increase retail loyalty spending by 22%

Acxiom and Heathrow make the DMA Awards Shortlist for Best CRM Program and Best Customer Journey

Encourage behavioural and attitudinal change

Our objective is to help you weave the data, channels, insights and content required for relevant, people based marketing everywhere.

  • CRM STRATEGY

    Designing and managing measurable communications programs, around data and technology roadmaps, to address corporate, marketing and product goals.

  • DATA STRATEGY

    Building the foundational attributes needed to deliver insight, identify and reach audiences and shape communications offline and online.

  • CONTACT STRATEGY

    Communication schemas and rules that align performance and audience analytics, data, channel and content to deliver the best possible experience.

  • EMAIL STRATEGY

    Best practice advice and use case assessments to optimise deliverability and channel performance.

  • CAMPAIGN MANAGEMENT

    Campaign blueprint including KPI’s, contact strategy, test design, agency / delivery team briefing, execution and optimisation.

  • MEASUREMENT & REPORTING

    With our Analytics Services – performance analytics and visibility with our BI tools, so you know exactly how well your campaigns are doing and how to improve them.

Contact Us About Consumer Engagement

By delivering experiences that matter, you can help the digital disruption work in your favour, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.