Put your customer at the heart of your marketing strategy by leveraging Acxiom’s data expertise, with CDP technology and MullenLowe Profero’s experience design capability.
The ability to be truly relevant requires customer insight and therefore data. Businesses will win by enriching the data they already have with broader insights across customers’ lifestyles and competitive behaviours. Powered by Acxiom, the Fuse solution accesses one of the world’s largest and most trusted data resources to accelerate and create personalised intelligence.
In a world where people use multiple devices and channels, continuously identifying the same individual throughout their journey is challenging for all marketers. The Customer Data Platform (CDP) creates a persistent unified ID for every customer, by continuously collecting customer data across all channels and devices.
An investment in data and martech means nothing if it fails to deliver a relevant experience. People want brands to deliver more human, meaningful experiences online, but they feel that brand apps, websites and CRM are becoming too similar. Brands investing in personalisation need to prioritise the digital experience layer to unleash the full potential of their investment.
The solution ‘fuses’ Acxiom’s expertise, Acxiom Real ID™ and Acxiom’s data enhancement specialisms together with the digital experience design capabilities of MullenLowe Profero. Brands will be able to provide more valuable connected customer experiences through one end-to-end solution and maintain greater control of their data.
Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your CDP investments.
Assess and choose the right CDP to meet your business objectives and larger data strategy.
Successfully deploy and integrate your CDP within your larger marketing ecosystem.
Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.
Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.
Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.
Access robust audience insights using thousands of third-party data to fuel more effective personalisation programs and campaigns.
Create look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimise engagement.
Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and deploy actionable insights for CDP execution.
We can help you understand your customers, stay ahead of regulations, and grow your business.
The customer data platform (CDP) has emerged as a solution that addresses brands’ need to create a single customer view across data and marketing channels, addressing a wide range of capabilities and use cases.
CDPs are one of the biggest buzzwords in today’s marketing technology landscape. Complicating matters is that many terms in the market seem very similar in both feature and function
Acxiom is partnering with select global CDP software providers to help implement, integrate, enhance, and optimise the value of CDP software and offerings.