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FUSE - The Owned Channel Personalisation Solution

The end-to-end owned channel personalisation solution by Acxiom and MullenLowe Profero

Put your customer at the heart of your marketing strategy by leveraging Acxiom’s data expertise, with CDP technology and MullenLowe Profero’s experience design capability.

FUSE - The Owned Channel Personalisation Solution FUSE - The Owned Channel Personalisation Solution

The Fuse solution will bring together three core capabilities

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The solution ‘fuses’ Acxiom’s expertise, Acxiom’s Real Identity™ and Acxiom’s data enhancement specialisms together with the digital experience design capabilities of MullenLowe Profero. Brands will be able to provide more valuable connected customer experiences through one end-to-end solution and maintain greater control of their data.

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Key Use Cases

Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your CDP investments.

  • Strategy and Selection

    Assess and choose the right CDP to meet your business objectives and larger data strategy.

  • Implementation and Integration

    Successfully deploy and integrate your CDP within your larger marketing ecosystem.

  • Optimisation

    Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.

  • Enterprise Customer Data Management

    Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.

  • Identity Management

    Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.

  • Audience Insights

    Access robust audience insights using thousands of third-party data to fuel more effective personalisation programs and campaigns.

  • Custom Modeling

    Create  look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimise engagement.

  • Advanced Analytics

    Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and  deploy actionable insights for CDP execution.

Experiences that Matter

By delivering experiences that matter, you can help the digital disruption work in your favour, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.

Customer Data Platform Resources from Acxiom