Strategy and Selection
Assess and choose the right CDP to meet your business objectives and larger data strategy.
FUSE - The Owned Channel Personalisation Solution
The end-to-end owned channel personalisation solution by Acxiom and MullenLowe Profero
Put your customer at the heart of your marketing strategy by leveraging Acxiom’s data expertise, with CDP technology and MullenLowe Profero’s experience design capability.
The Fuse solution will bring together three core capabilities
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Learn MoreData intelligence
The ability to be truly relevant requires customer insight and therefore data. Businesses will win by enriching the data they already have with broader insights across customers’ lifestyles and competitive behaviours. Powered by Acxiom, the Fuse solution accesses one of the world’s largest and most trusted data resources to accelerate and create personalised intelligence.
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CDP technology & expertise
In a world where people use multiple devices and channels, continuously identifying the same individual throughout their journey is challenging for all marketers. The Customer Data Platform (CDP) creates a persistent unified ID for every customer, by continuously collecting customer data across all channels and devices.
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Brand-led experiences
An investment in data and martech means nothing if it fails to deliver a relevant experience. People want brands to deliver more human, meaningful experiences online, but they feel that brand apps, websites and CRM are becoming too similar. Brands investing in personalisation need to prioritise the digital experience layer to unleash the full potential of their investment.
Our Recent Press Release
The solution ‘fuses’ Acxiom’s expertise, Acxiom’s Real Identity™ and Acxiom’s data enhancement specialisms together with the digital experience design capabilities of MullenLowe Profero. Brands will be able to provide more valuable connected customer experiences through one end-to-end solution and maintain greater control of their data.
Learn MoreKey Use Cases
Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your CDP investments.
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Implementation and Integration
Successfully deploy and integrate your CDP within your larger marketing ecosystem.
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Optimisation
Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.
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Enterprise Customer Data Management
Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.
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Identity Management
Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.
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Audience Insights
Access robust audience insights using thousands of third-party data to fuel more effective personalisation programs and campaigns.
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Custom Modeling
Create look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimise engagement.
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Advanced Analytics
Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and deploy actionable insights for CDP execution.
