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DMEXCO Masterclass: Customer Data Platforms are all Around me - Help!

CDPs are one of the biggest buzzwords in today’s marketing technology landscape. Complicating matters is that many terms in the market seem very similar in both feature and function. In this masterclass, we will explore the definition of a customer data platform (CDP), the different types in the market, and how your organisation can succeed once you’ve implemented a CDP.

DMEXCO Masterclass: Customer Data Platforms are all Around me - Help! DMEXCO Masterclass: Customer Data Platforms are all Around me - Help!

In the CDP masterclass, our experts discuss:

  • How do you ensure you can derive value and ensure your CDP project is positioned to succeed?

  • How can you navigate through the hype to get a solution that meets your business objectives?

  • What are the augmentation options you should consider?

To watch the masterclass, please fill out the form below

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