THE CUSTOMER DATA PLATFORM: AN ACXIOM POINT OF VIEW
The customer data platform (CDP) has emerged as a solution that addresses brands’ need to create a single customer view across data and marketing channels, addressing a wide range of capabilities and use cases. Before brands make an investment, it is important that they determine how CDPs support their long-term data strategy, marketing goals and business needs for unifying and activating data at the enterprise level. Acxiom is helping clients do just that.
Read our report, The Customer Data Platform: An Acxiom Point of View, to help you assess the optimal approach for managing your customer data and achieving your marketing goals. This report will help you:
Explore CDPs’ true capabilities
Evaluate CDPs against your unique needs
Consider the benefits of a unified data layer
DOWNLOAD ACXIOM’S POV