Identity resolution services and solutions
Recognise 5X more people
Accurately connect with people anytime, anywhere to create relevant experiences.
Why is identity crucial for brands?
Identity has always been the cornerstone of customer intelligence, enabling brands to gain a complete view of their customers so they can understand them as real people across channels and devices and better engage with relevance. But a number of factors – including the deprecation of third-party cookies, increased privacy regulation, and the growing complexity of the martech landscape – has made identity resolution and a single customer view a pressing priority for marketers now more than ever.
Did you know?
According to Forbes, the average house in the U.S. now has 20.2 connected devices, according to a new report based on an analysis of 41 million homes and 1.8 billion connected devices. Can you recognise customers across touchpoints?
What identity solutions & methodologies work best?
To build an enterprise-level identity management capability, brands need strong data expertise, the right processes, and the best technology in place. This ensures they can connect with people as individuals now and in the future – all with a compliant, privacy-by-design approach. But which approach is best?
Did you know?
Acxiom was pleased to receive the highest score possible (5) in 11 criteria evaluated as part of the Forrester WAVE: Customer Database and Engagement Agencies, Q1 2021, including First-Party PII Management/Identity Resolution and Database Management.
Why Acxiom Real ID™ provides brands the best option
A true enterprise identity solution forms a permanent backbone to a brand’s enterprise business. It brings together a wide variety of first-party data and disparate data points, across all potential touchpoints, both offline and digital a brand uses and manages the continually evolving identity information that provides an up-to-date 360º view of the customer to enable relevant in the moment experiences. It allows brands to recognise customers every time they connect with their brand and access a wealth of real-time and historic information about their needs and preferences, no matter what device or channel they are using.
Only Acxiom Real ID™ provides identity solutions at scale to ensure brands have and keep a competitive edge in all people-based activities.
Contact us
With nearly 60 years of data and identity expertise, Acxiom is a trusted guide for building an identity solution finely tuned to the nuances of your brand and ready to fuel a single customer view across your enterprise. Get started today.
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Private identity graphs
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using Acxiom Real ID™
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managed per quarter
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using Acxiom Real ID™
Identity Buyers Guide from Acxiom
Key Questions for Identity Solution Providers
Scoping and defining the optimal identity solution isn’t easy. Our Buyers Guide Part 2 provides a framework to help ensure you reach your objectives.
