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Acxiom delivers analytics and closed-loop, incremental measurement services that provide actionable insights to fuel people-based marketing across the full customer lifecycle. Our independent services help brands measure marketing ROI, attribute marketing impact, deepen audience insights, and predict likely consumer behavior.
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Maximize your data for enhanced acquisition, conversion, customer lifetime value and retention.
Enable smarter, more relevant, more consistent engagement across channels and devices through advanced analytics.
Implement closed-loop, incremental analytics fueled by every interaction, everywhere.
Our services begin with an assessment of your business objectives and key challenges to determine the best analytics engagement to meet your needs. Whether you are augmenting your in-house efforts or looking for a new analytics partner, our goal is to provide actionable results that deliver positive impact on your business.
Understand the true underlying drivers and inhibitors of growth across critical marketing use cases for your business.
Identify qualified and responsive prospects by leveraging first and third-party data.
Increase revenue by identifying the products that customers are most likely to buy next.
Identify high value customers likely to churn, and pinpoint early behavioral indicators of attrition.
Effectively measure the incremental lift from your campaign across all channels.
Find marketing opportunities by combining two (or more) brands’ first-party data.
Optimize your publisher strategies using your first-party data to create customer interest portraits.
Measure the incremental effectiveness of your addressable media spend and model optimal future spending.
InfoBase is the UK's premier insight and enhancement database for acquisition and customer management.
Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.
