Access the best possible insights for effective recognition, engagement and measurement. Used for enhancement and analytics, InfoBase provides insight that enables clients to better manage audiences, personalise customer experience across channels and create more profitable customer relationships.
Power location analysis, market-level research, planning and geo-based targeting through Neighbourhood InfoBase.
Access the world’s most accurate and powerful touchpoint data via InfoBase for consumer information that supports omnichannel engagement.
Honour consumer choice and industry-mandated opt outs and identify suppression audiences such as goneaways and deceased for more accurate audience analysis, insights, and targeting.
Age, gender, education, occupation
Household size, number and ages of children
Income ranges, net worth, economic stability, affordability
Sports, leisure activities, family, pets, entertainment
Charitable causes, products bought, method of payment
Marriage/divorce, birth of children, home purchase, house move
Comprehensive consumer insights from InfoBase:
- Better understand, identify, and target ideal audiences
- Engage and personalise experiences across digital and offline channels
- Effectively target new prospects
- Improve customer loyalty and customer value