InfoBase®: The World’s Most Powerful Consumer Insights
The most comprehensive source of consumer information in the UK offering insight and targeting on approximately 40 million individuals.
InfoBase®
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Consumer Insights
Access the best possible insights for effective recognition, engagement and measurement. Used for enhancement and analytics, InfoBase provides insight that enables clients to better manage audiences, personalise customer experience across channels and create more profitable customer relationships.
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Geo-location Insights
Power location analysis, market-level research, planning and geo-based targeting through Neighbourhood InfoBase.
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Audience Distribution
Access the world’s most accurate and powerful touchpoint data via InfoBase for consumer information that supports omnichannel engagement.
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Customer Suppressions
Honour consumer choice and industry-mandated opt outs and identify suppression audiences such as goneaways and deceased for more accurate audience analysis, insights, and targeting.
InfoBase Audience Data Elements:
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Individual Demographics
Age, gender, education, occupation
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Household Characteristics
Household size, number and ages of children
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Financial
Income ranges, net worth, economic stability, affordability
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Interests
Sports, leisure activities, family, pets, entertainment
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Behaviour
Charitable causes, products bought, method of payment
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Life Events
Marriage/divorce, birth of children, home purchase, house move
Comprehensive consumer insights from InfoBase:
Better understand, identify, and target ideal audiences
Engage and personalise experiences across digital and offline channels
Effectively target new prospects
Improve customer loyalty and customer value