Marketing is transforming and in response to continued changes around the deprecation of third-party cookies, attitudes to privacy and tighter market regulations, marketers and advertisers have reached a tipping point that will define how they connect and interact with people now and in future.
Join Acxiom’s Head of Customer Success Nikul Amin for a discussion around where we see the convergence happening, where the opportunity is and how B2C marketers can exploit the messy middle to deliver:
- Reduction in dependence on third-party cookies over time, building a first-party data asset through enrichment of their brand’s own first-party customer data.
- Creation, definition, and prioritisation of business use cases using industry leading principles with fastest time to ROMI.
- How partner technologies such as CDPs can be exploited to create connected customer experiences by analysing and interpreting disparate data silos to fuel insights, personalisation and achieve operational efficiency.
- Activate the insights in paid media for acquisition use cases and truly cross the full “funnel”, whether that be linear or not.
How will agencies need to adapt to support clients in 2025 and beyond?
The Evolution of Marketing through Data and Technology
Additional Resources
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