People-Based Marketing
Enable People-Based Marketing Everywhere
Target consumers and measure results at the level of real people, across all channels and devices. Take a true omnichannel approach to people-based marketing—don’t limit yourself to people-based advertising in digital channels alone. Use identity resolution to deliver seamless experiences everywhere.
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Market to Real People
By understanding and marketing to real people, not devices or channels, you can win the battle for consumer attention and loyalty.
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Identity Resolution Is Vital
It’s the foundation that lets you recognise consumers, anticipate their needs, and create real value for them.
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Omnichannel Is the Goal
No one is fully there, but it’s the future of marketing. Seamlessly connect with real people everywhere they engage today – and will engage tomorrow.
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Remap Your Customer Journeys
Map out the best engagement journeys by knowing and analysing the channels a customer prefers. Be confident your offer is relevant and measure the results.
Study: The State of People-Based Marketing
84% of Marketers Want To Unify Their People-Based Marketing Strategies Across Channels
Acxiom’s Expertise In People-Based Marketing
Market to real people, not proxies using our industry-leading omnichannel identity graph.
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We Match Data to Consumers, Online and Offline
Deterministic matching allows you to recognise customers accurately and tie data back to real people.
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We Help You Deliver Seamless Experiences Everywhere
Tie devices and channels back to people, so you can accurately target consumers everywhere they want to engage.
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We Tie Experiences Back to Real Results
Measure your impact based on actual sales results and make improvements to optimise accordingly.
