Simon Chung

Head of Strategy and Analytics, EMEA

Simon has over 20 years of experience in developing and delivering customer experience strategies that solves complex data and technology challenges for delivering omni-channel personalisation that drives powerful brand narrative and return in commercial value and growth.

As Director of Strategy and Analytics he leads data, digital and marketing technology transformation and change management for the likes of Akzo Nobel, Honda, Huawei, Natwest, Norlys, Royal London, Samsung, UNHCR and Vodafone.

He is known for his creative pragmatism, the ability to use data and insight to drive strategic thinking and the business acumen to help global organisations transition to become customer centric.

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