27th August, 2015– Acxiom®, an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership with Adobe in the UK. The deal will see Acxiom further utilise Adobe Marketing Cloud across its consumer engagement solutions, which feature the onboarding (the seamless linking of on- and offline data) of brands’ first- and third-party data to deliver more complete customer insights and better marketing decisions.
By leveraging Adobe Marketing Cloud, Acxiom’s clients will be able to access their marketing and analytics data in a quicker timeframe with enhanced targeting and marketing automation. This will enable improved customer experiences and higher return on investment from marketing campaigns.
“For clients that want to make the most of their digital marketing investments, there is no better platform to manage data assets in an efficient and scalable way,” said Mark Zablan, President of Adobe EMEA. “Improved understanding of consumer data is essential to delivering an enhanced customer engagement strategy. Adobe Marketing Cloud provides marketers with the technology to do this — and holds a leadership position in the industry. The combined capabilities of Adobe and Acxiom, along with our mutual obsession with connecting brands in the right ways to their customers, creates a very strong proposition for marketers.”
“Our formal partnership with Adobe highlights how successful the collaboration has been to date; Adobe Marketing Cloud is the perfect complement to Acxiom’s already extensive portfolio of technology and data connectivity solutions,” remarked Ian James, European Managing Director at Acxiom. “We already have deep expertise across Adobe Marketing Cloud within the business and we are investing heavily in training so that our teams can pass on these significant benefits directly to clients, either as a complete package or in a modular fashion.”
About Acxiom
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for its marketing database and consumer data technologies, Acxiom powers marketing insight for 47 of the Fortune 100 brands. Today Acxiom enables more than a trillion data transactions each week and is focused on innovating technologies that enable clients to extend this insight to their media investment and marketing partner ecosystem: advanced analytics, digital media platforms, and multichannel marketing integration. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit www.acxiom.com
