LONDON, – June 10 2026 Acxiom the connected data and technology foundation for the world’s leading brands, today announces that its Geo Based audience solution is live in The Trade Desk’s third-party data marketplace across the UK and Germany. This integration means advertisers can access and activate Acxiom’s high-quality, privacy-compliant audience segments directly within The Trade Desk’s powerful media-buying platform, streamlining audience planning, building, and activation.
InfoBase, Acxiom’s foundational data asset, draws on one of the most extensive consumer data repositories globally, built from verifiable consumer behavior. It provides insight into consumer demographics, lifestyles and interests, enabling marketers to connect with their most valuable audiences and households with precision and relevance.
“When rich audience insight meets the scale of The Trade Desk’s omnichannel platform, advertisers can plan and activate with confidence — improving efficiency and making advertising spend work harder,” commented Paula Bacariza Perez, General Manager of Data & Strategy EMEA at The Trade Desk. “Underpinned by an audience-first strategy, our data marketplace and Acxiom’s insights help brands identify and connect with their most valuable existing – and potential – customers. The result is precise advertising that moves beyond guesswork to deliver stronger performance and measurable impact across the open internet.”
InfoBase’s availablity within The Trade Desk’s data marketplace means brands now have a seamless, scalable path to combine Acxiom’s strength in audience building and addressability with The Trade Desk’s omnichannel reach and activation capabilities. Advertisers can confidently plan, activate, and optimise campaigns knowing that performance is fueled by deep customer understanding – all while maintaining compliance and privacy standards.
“In addition to our existing integration, our Geo-Based audiences are now available in The Trade Desk’s data marketplace, offering marketers a bridge between authentic consumer insight and programmatic media buying.” said Daniel Todorović, Director Alliances EMEA, Acxiom. “Our strength has always been our masterful curation of data and our ability to reach consumers with a high level of precision and detail in the real world. This integration empowers advertisers on The Trade Desk to activate truly relevant audiences with confidence, supported by the privacy-compliant practices that define Acxiom.”
Acxiom remains committed to delivering privacy-first data-driven solutions that empower marketers to connect with their audiences more meaningfully, delivering value for brands and respect for consumer privacy.
About Acxiom
Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC) and part of Omnicom Media, Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.co.uk
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, LinkedIn and YouTube.
