LONDON, UK – 21/04/2015 Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced a UK-wide formal partnership with Tableau Software, a global leader in rapid-fire, easy-to-use business analytics software.
The deal will allow Acxiom to increase its core capabilities in customer data analytics and business intelligence analysis, enhancing and simplifying marketers’ view of their customers.
By rapidly accessing multi-channel customer data through Tableau, Acxiom’s clients will gain easy-to-understand insights that will result in better-tailored, more efficient campaigns.
Ian James, European Managing Director at Acxiom, said: “Tableau’s proposition is closely aligned with Acxiom’s. Visualising and understanding data is crucial to driving engagement between brands and their customers across all channels to deliver better customer experiences and produce better business results.”
“Acxiom shares our mission to help people see and understand their data,” remarked James Eiloart, Vice President of EMEA at Tableau Software. “In a world that creates increasing volumes of complex consumer data, the simplest solutions are key to gaining data-driven insights.”
About Acxiom
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for its marketing database and consumer data technologies, Acxiom powers marketing insight for 47 of the Fortune 100 brands. Today Acxiom enables more than a trillion data transactions each week and is focused on innovating technologies that enable clients to extend this insight to their media investment and marketing partner ecosystem: advanced analytics, digital media platforms, and multichannel marketing integration. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit www.acxiom.com
For more information, contact:
Matt Robinson / David Martin
Limelight
00 44 207 484 6120
[email protected] / [email protected]
