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Cloud-Native Migration for Cost Efficiency in Telecommunications
Client Overview
A leading UK-based telecommunications and broadband provider delivering digital TV, mobile, and internet services to millions of customers was facing increasing complexity and cost across its legacy data infrastructure. To maintain service excellence and support future growth, the client partnered with Acxiom to modernise its data architecture.
Industry Context – The telecommunications industry faces mounting pressure to streamline operations, reduce costs, and manage vast amounts of customer and operational data. Efficient data infrastructure is critical to support real-time service delivery, personalised experiences, and scalable network performance.
The Challenge
The client had developed a number of custom-built data solutions over time. These systems had grown expensive to maintain, lacked standardisation across regions, and presented challenges in scalability and data governance.
Pain Points:
- High and rising IT operating costs
- Disconnected systems across regional operations
- Complex, duplicated data pipelines
- Limited agility to respond to evolving service demands
Project Objectives
The modernisation effort aimed to:
- Reduce IT operating costs through cloud efficiency
- Unify the technology stack across all service regions
- Enhance system speed, scalability, and reliability
- Support future innovation and data-driven services
Acxiom’s Approach
Acxiom led the strategic migration of key data infrastructure components to Google Cloud Platform (GCP), with a focus on cloud-native design.
Key Solution Elements:
Migration of data processes to BigQuery and Cloud Storage
Streamlining and consolidation of data pipelines
Introduction of automated workflows for improved efficiency
Regional standardisation to reduce complexity and improve deployment speed
Results & Impact
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reduction in IT costs to the client – Substantial savings through modernised infrastructure
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fewer data pipelines – Simplified architecture and reduced maintenance burden
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reduction in internal IT costs for Acxiom – Enhanced operational efficiency across teams
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faster end-to-end processing – Improved responsiveness and reduced data latency
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Easier rollout of updates and enhancements
Key Takeaway
Cloud migration delivers its full value when solutions are built cloud-native by design, not simply lifted from on-premise environments. For telecommunications providers, this approach ensures long-term scalability, reduced operational overhead, and readiness for next-gen services.
Looking Ahead
With a cloud-native foundation in place, the client is now positioned to advance its digital roadmap, from real-time customer insights to AI-powered service optimization, all supported by a unified and future-ready data environment.