Stop bad data and win with identity
By delivering experiences that matter across all channels, you can wow your customers.
Data quality and hygiene services
Clean and enhance data globally
Contact data decays at a rate of 2-3% a month. That means as much as 30% of your data needs cleansing every year. Accurate data is the foundation to successfully engaging with people and delivering relevant experiences.
Consistent and accurate data fuels effective people-based marketing
Data changes quickly. Why? Because people change – jobs, homes, and names. The complexity of managing this change and the fragmented interactions with a consumer is daunting. Acxiom can help by completing a data health assessment so you know where to begin.
Key benefits:
- Ensure consumer data is consistent and accurate to fuel marketing and operational efforts.
- Better know your customer for end-of-year campaigns and get your data clean and ready for CCPA.
- Improve data accuracy to enable resolution of data into an optimized view of the consumer for marketing and.
- other applications such as master data management and customer data platforms.
- Minimize redundant and duplicate data for optimization of infrastructure, storage, communications and processing.
- Help maximize postal campaign discounts and effectiveness.
Our hygiene services
Acxiom’s hygiene services are an enterprise-level data platform to cleanse, standardise, and enhance your consumer contact data, including email addresses, phone numbers, names and addresses. Our hygiene services are available in pre-configured business service packages that incorporate years of data management expertise and best practices.
- Effectively parse and standardise contact data to optimise your marketing results.
- Validate, correct, complete, and enhance postal addresses beyond postal service standards, improving mail deliverability and postal discounts.
- Include Acxiom’s address standardization as well as proprietary mover updates and other address intelligence data.
- Clean and validate email addresses to optimize digital marketing campaigns.
Proven results
Consistent and accurate customer data fuels effective people-based marketing across all channels and supports more accurate engagement across acquisition, retention and cross-sell programs. Acxiom’s hygiene services are available in many regions around the globe.
- Corrects on average more than 40 percent of missing or incorrect addresses
- Validates phone number and email address syntax
- Generates 10-30 percent better insights about new movers
- Supplies new addresses for up to 25 percent of the NCOALink® near matches or Moved Left No Address records
- Up to 15 percent of duplicate records can be decreased by leveraging industry-leading identity resolution capabilities to improve contact data quality.