About Acxioms CDP solutions and services
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Services include strategy and selection, implementation and integration, optimisation, enterprise customer data management identity management audience insights custom modelling advanced analytics strategic CDP partners.
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Acxiom also offers experience such as interconnecting the CDP with an audience strategy; enablement through technology implementation & integration; engagement via managed services & platform services; embedding by integrating the tool within business processes.
CDP Services Key Use Cases
Our strategy and selection service helps assess and choose the right CDP that best meets your needs according to your business objectives and larger data strategy. Once your CDP has been implemented and integrated, our optimization services give you access to skilled professionals to ensure you get the most out of your investment. With Acxiom's CDP Services and Solutions at your disposal, businesses are more capable than ever in turning their customer data into an asset with lasting value - transforming customer engagement into an unparalleled competitive advantage.
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Strategy and selection
Assess and choose the right CDP to meet your business objectives and larger data strategy.
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Implementation and integration
Successfully deploy and integrate your CDP within your larger marketing ecosystem.
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Optimisation
Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.
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Enterprise customer data management
Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.
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Identity management
Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.
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Audience insights
Access robust audience insights using thousands of third-party data to fuel more effective personalisation programs and campaigns.
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Custom modeling
Create look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimise engagement.
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Advanced analytics
Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and deploy actionable insights for CDP execution.
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Examining various use cases for a CDP
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CDP services and solutions benefits
- Unify anonymous customer signals with known personal information.
- Gain a holistic view of the customer.
- Deliver positive customer experiences across all channels.
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Emotional benefits
- Create lasting relationships with your customers.
- Delight customers with personalized experiences they will love.
Our Service Offerings
Acxiom provides a full suite of services across a wide range of digital platforms.
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Evaluate
Assess and evaluate the right tools to meet your business needs
- Business Strategy
- Data Strategy
- Integration Strategy
- Map your objectives to CDP Capabilities
- CDP best practices
- Privacy readiness
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Experience
Interconnect your CDP with your audience strategy
- Discovery and design
- Customer experience
- User journey planning
- Persona analysis
- Segment design
- Audience planning
- Advanced analytics
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Enable
Deploy, implement and enhance your CDP with more power
- Technology implementation and integration
- Data taxonomy
- Real identity
- 1P, 2P, 3P data
- Extend your CDP with Acxiom’s Unified Data Layer, an enterprise data management solution
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Engage
Manage and use your solution for day-to-day operations
- Managed services
- Operationalize and optimize your CDP performance
- Platform services
- Administrate and run your CDP
- Audience building and curation
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Embed
Integrate your tool within your entire business process
- Project management
- Document and train
- Insourcing skills
- Training
- Business process changes
