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Solutions

Exceptional customer experiences powered by a Unified Data Layer

Solutions Solutions

Our use case driven solutions address people-based, omnichannel challenges powered by data, identity management capabilities, broad ranging services and Acxiom’s Unified Data Layer framework.

Key solutions benefits

PROVIDES industry-tailored solutions across healthcare, automotive, retail, CPG, travel & entertainment, financial services and insurance.

SERVES as a trusted advisor to our clients by delivering, integrating and managing unified data layer solutions that power exceptional consumer experiences.

DELIVERS the most comprehensive global suite of consumer insights including demographic, life-stage, clustering and behavioral propensity insights.

OFFERS strategy, integration, managed services and analytic services to help brands, agencies, and their technology partners better compete in today’s omnichannel world.

FUELS digital transformation and modern data-driven marketing and advertising integrating with  Data Management Platforms, Customer Data Management Platforms, Tag Management and other emerging martech and adtech applications.

PROTECTS consumer privacy and brand market reputation with integrated ethical data use best practices and processes.

Resources

The latest from Acxiom

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2026 Marketing Trends Report
Your Passport to Smarter Marketing: UK Travel Trends
The New Brand Growth Formula: A Data-Driven Culture Fueled By AI
CTOs must flip the martech conversation and start with a dynamic data foundation 
CMOs have all the data and tech they need for growth: Here’s how to put it to work
Adapting Your Media and Search Strategy to the Rise of AI
How AI is Rewiring the Marketing Playbook
Google, Cookies & Courts: What the latest developments mean for advertisers
Seamless journeys start with smart marketing: the travel CX gap
Demystifying the Data Layer
Acxiom InfoBase® Data Catalogue

Solve your toughest data challenges