Solve your toughest data challenges
We can help you understand your customers, stay ahead of regulations, and grow your business.
Customer data platform services
CDPs are packaged software that help companies solve a huge and growing problem: the need for unified, accessible customer data. Acxiom’s suite of CDP services are designed to implement, integrate, enhance and optimize a CDP’s value.
CDPs are large, important investments … you got this?
Today’s “know-me, understand-me” marketplace requires a holistic single source of customer truth to drive marketing personalization, distribution, and analytics in real time across all interactions.
Understanding what people want, need, and prefer in the moment helps brands deliver experiences so relevant and respectful that people fall in love with them. Thus, the motivation for investing in CDPs. But are you getting all the value you can out of your CDP investment?
Will a DIY CDP help you create experiences people love?
Are you a new appliance do-it-yourselfer? When you buy a dishwasher or HVAC system, do you break out the toolkit and start the installation, configure the wiring, and tune it for optimum performance? Most of us don’t. We know these complex machines, designed to make our lives better, also require a level of expertise to implement, configure, and maintain. For a brand, CDPs can be that way.
Lean on Acxiom to amplify the output and value of your CDP
Acxiom – with more than 50 years of proven enterprise data management expertise – can simplify your experience and amplify the business value of your CDP by facilitating the design, implementation, operations, and data and identity integration … all to help maximize your ROI.
We do this through trusted relationships and hours of training and certification with leading CDP providers, including Adobe, Salesforce, Sitecore, Treasure Data, and more.
-
certifications for these leading Martech and CDP solutions
Acxiom’s trusted, strategic, and certified CDP relationships
Why some of the largest brands rely on Acxiom’s CDP expertise
We’ve helped some of the largest companies in the world implement and get the most value from their CDPs. Tap into our expertise to accelerate your CDP implementation, outsource day-to-day management, integrate existing and enhancement data, and harness the power of identity.
How healthy is yours?
Reach out to an expert
These resources are for corporate entities only and Acxiom may contact you regarding your interest. We will use your personal data for marketing purposes. For our privacy policy and options to opt out, click here. For our Email Preference Centre click here. If you are a partnership or sole trader, please contact [email protected].
It all starts with Healthy Data.
Do you know the overall quality of your data? Do you understand the ROI you could achieve by cleaning and enhancing your data? Do you know how your data quality compares to your competitors’ or others in your industry? Acxiom’s Data and Identity Health Assessment is a diagnostic tool that will provide these important answers.
