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Get a Brand’s-Eye View of Service Partnerships

Why would you work with a martech service partner?

We put the above question to decision-makers from brands across the US and UK, and almost two-thirds (62%) said they would bring on a service partner to maximise value from their marketing technology investment. And that’s an answer that gets straight to the point of martech service partnerships.

Whatever your brand’s martech strategy looks like, working with the right service partner will make it easier to implement, embed, and optimise these innovative technologies. It will help you deliver the use cases you want, on time and on budget, so you get the value you expect, when you need it.

You can learn from other brands.

To gain a unique perspective on the martech service partner landscape, we worked with international strategy and research agency MTM to explore how brands like yours are approaching partnerships. We discovered where the opportunities and challenges lie, and what makes a successful relationship.

Check out our report to see how brands answered important questions such as:

  • At what stage did you engage with a service partner?

  • What are the most important criteria and qualities when selecting a partner?

  • What are the essential outcomes for a successful martech partnership?

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