For most people, cookies represent the gateway to the world of data and are the most common way most of us share it. They therefore represent a huge opportunity to set the parameters for consumers and for firms to set the ground rules, levelling the playing field. Arguably, getting cookies right has never been more important. The big question. How to achieve this?
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Over half (55%) of people in the UK and US take five seconds or less to accept cookies.
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People are most happy accepting cookies from online shopping sites.
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Cookies are used to remember everything from login details to search terms, 40% of consumers say they are happy to accept them.
These resources are for corporate entities only and Acxiom may contact you regarding your interest. We will use your personal data for marketing purposes. For our privacy policy and options to opt out, click here. For our Email Preference Centre click here. If you are a partnership or sole trader, please contact [email protected].