InfoBase Postcode Data is a geographical version of the UK’s most up to date, comprehensive and predictive source of consumer information. Demand for data at a geographic level has rapidly increased over the past few years. Potential usage is widespread across marketing and includes location planning, spatial analysis, granular targeting of individuals based on geographies and as an input for client models. Within this document you will be able to find more details on exactly what data is aggregated, how it can be used within marketing, how it was built, the geographies involved and the InfoBase elements that are currently available.
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