InfoBase Geo is a geographical version of the UK’s most up to date, comprehensive and predictive source of consumer information for analytics and targeting. With in-depth knowledge of social, demographic, lifestyle and attitudinal data on over 90% of households, InfoBase is an established source of insight, ideal for building robust estimates at low levels of geography.
In this document, you will find more details on what aggregated data is, how it can be used for marketing, how it was built, the geographies involved and the InfoBase elements that are available.
Read here for more information.