Video discovery platform Primis enhances and extends online experiences by helping users discover engaging, high-quality, and relevant video content. Wanting to enhance their actionable insights, and better leverage data to better serve content to the right audiences, video discovery platform Primis leveraged Acxiom Data Layer, audience measurement and cookie targeting solutions for success. The Primis unit is a fully customisable video unit that integrates seamlessly and natively within websites; using a machine learning algorithm to understand users and display the most relevant content for elevated audience engagement.
Read here for the full Case Study.