The Great Customer Experience Reset: Part 2
Why the best CX moments rely on your brand’s memory
We all know buyer journeys have transformed during the COVID-19 pandemic and that it’s now more important (and more challenging) than ever to create CX moments that matter. But exactly what does this mean for marketers?
In practice, nailing the micro-moments that customers love is only possible if you also master the long game – what we call marketing with a memory. No pressure. Luckily, we’ve created a useful guide to help you.