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An Identity Buyer's Guide For Data-Driven Marketers

Identity is where everything starts – every process, operation and insight leading to audience creation, engagement, improved customer experience and compliance. Therefore, it is critical to understand the many complexities of identity when building a solution for your brand.

An Identity Buyer's Guide For Data-Driven Marketers

In Acxiom’s new Global Data eBook, An Identity Buyer's Guide for Data-Driven Marketers, learn how to:

  • Recognise consumers across devices, channels and borders for more meaningful engagement

  • Reduce risk, maintain compliance and improve consumer brand perception

  • Optimise the use of your first-party and second-party data

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