Do You Know Which Consumers Can or Cannot Afford to Spend in Today’s Economy?
After the worst recession since the Great Depression and fluctuating levels of recovery, is it surprising consumer behaviour is more unpredictable than ever?
How companies view their customers influences their expected value to the business. One dimensional views, like the demographic ‘who’ or the behavioural ‘what’ are no longer enough. To uncover more relevant insight, organisations need to integrate multi-dimensional insights such as ‘why’ customers act the way they do and ‘how’ they may behave in the future.
Acxiom’s affordability data suite provides marketers with the right tools to make informed decisions.
Read the Brochure here.