Acxiom InfoBase® Data Catalogue
For Audience Creation and Analytics
Customer Intelligence
Insight builds relationships between people and brands. Armed with accurate, customer intelligence, advertisers can better understand their customers and are able to acquire, retain and grow more like them.
Data Ethics
Leading in the ethical use of data and security, Acxiom is a pioneer and leader in protecting consumer privacy through compliance, ethical relationships, awareness, education, accuracy and security as well as consumer notice, access and choice. We connect data and technology, we keep it safe, and use the customer intelligence in a way that respects consumer privacy.
InfoBase®
InfoBase delivers actionable customer intelligence to give brands the insights they need to make smarter, faster marketing decisions.
Affordability
The ability to differentiate on levels of economic commitment and disposable income, Affordability provides insight into the complex financial status of consumers, so you maximise the long term profitability of your marketing activity.
Personicx®
Personicx marketing segmentation provides a 360º view of consumers to enable market analysis and personalised contact strategies which can be optimised across channels.
Geo Level InfoBase
The ability to leverage the value of our core assets in the form of InfoBase Geo and Personicx for geographical analysis such as location planning and market-level research
InfoBase Attributes
A catalogue of Acxiom’s InfoBase, Affordability and Personicx attributes available.