London, UK – (Wednesday 10th January 2023) – Acxiom, the customer intelligence company, has today announced its partnership with MetaRouter, a leader in Customer Data Infrastructure. The partnership will see Acxiom implement MetaRouter solutions that will enable customers to better define their first-party data strategies in a world facing cookie deprecation.
Combining MetaRouter’s data delivery strengths with Acxiom’s integration expertise, the two companies help brands refine first-party data strategies and develop effective customised marketing technology stacks. Working together, Acxiom and MetaRouter provide streamlined data management and advanced analytics while prioritising ethical data practices. This approach empowers clients to fully harness their owned data, resulting in more informed decision-making, precise marketing reach, and increased customer trust and return on investment.
Showing early promise, Acxiom and MetaRouter are already working with a growing number of clients to solve their pressing need for strong first-party data strategies.
Jason Skelton, Head of European Partnerships at Acxiom, says: “As adtech and martech increasingly converge, we needed a partner who shared our belief in the value of first-party data and the vision to bring these two worlds together. By collaborating with MetaRouter, brands can leverage our customer intelligence cloud capabilities across advertising and marketing efforts, optimising first-party data strategies to drive those personalisation events that customers expect today. Through this partnership, we’re not just adapting to change – we’re shaping the future of customer engagement”.
Jonathan von Abo, VP of Alliances for EMEA, says “We’re honoured to partner with Acxiom, a company known for its expertise in data-driven customer intelligence. Combining our first-party data collection capabilities with Acxiom’s commitment to helping brands deliver tailored customer experiences promises to be transformative for our clients. We look forward to our collaboration and bringing innovative solutions for a constantly changing landscape”.
For more about the partnership, click here.
About Acxiom
Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. By helping brands genuinely understand people, Acxiom enables experiences so relevant and respectful, people are willing to explore new brands and stay loyal to those they love. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. With locations in the US, UK, China, Poland, and Germany, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
About MetaRouter
MetaRouter is the pioneer in fully server side Customer Data Infrastructure (CDI) solutions, dedicated to enabling enterprise-level companies to regain control and security over their data. With a focus on data privacy and performance, MetaRouter empowers organizations to maximize the value of their customer data while ensuring the highest level of data security. Designed for peak performance, compliance, and control. Deployed on your private cloud, the platform replaces third-party tags and replicates their functionality with robust and highly configurable server-to-server integrations, serving some of the world’s largest retail, consumer packaged goods, and data-centric organizations.
