Acxiom is proud to announce that its privacy-compliant data enrichment and Identity Services products are now available via Treasure Data™.
This is the latest step in Acxiom’s strategy to be more widely available and follows announcements of its customer data platform (CDP) services strategy. This integration is available through Treasure Boxes, a library of prebuilt sets of code and applications to accelerate development and allow for faster time to value. This gives Treasure Data customers a single access point into Acxiom’s hygiene, identity, and data enhancement services.
Marketers have a variety of solutions available to use in their tech stack, and it is critical their CDPs are integrated with other data technologies to deliver the best insights.
“Whether it’s driving awareness or retention, data enrichment is a key component to navigate more engaging and relevant customer experiences, said Tom Treanor, CMO at Treasure Data. “We’re proud to partner with a business like Acxiom to address many of the issues data-driven companies face, particularly with data enrichment and identity management.”
Customer expectations have reached the point where 1:1 personalised experiences are considered to be the norm. To achieve this, advertisers need to have as complete a picture of their customers as possible. This requires accurate gathering and management of the advertisers’ own data, and access to a high-quality third-party data asset to enrich what they know about their customers. This integration serves both purposes. It allows marketers to carry out hygiene and identity resolution services, whilst at the same time calling on Acxiom’s rich data assets to enrich their customer data and create accurate and enriched profiles to make better decisions.
“Key to success in personalisation is knowing your customer. This connectivity allows brands to further enrich their data to build a more complete picture of who their customers are,” said Jason Skelton, Head of Platform Alliances at Acxiom, “It’s great this pre-integration work has been completed, and we can give easy access to the Acxiom capability. This provides brands and professional services teams alike the time to focus on business value-add rather than technical plumbing.”
The Treasure Data CDP empowers enterprises by delivering rich insights that drive outstanding customer experiences. Built on a strong data management foundation, Treasure Data enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform boasts a comprehensive connector network that evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data has more than 400 customers including Fortune 500 and Global 2000 enterprises and is a wholly-owned subsidiary of Arm Ltd.
To learn more about how Acxiom and Treasure Data are working together, watch the on-demand webinar “Retailers’ Guide To Navigating Through Continuing Market Disruption in 2021.”
About Acxiom
Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit Acxiom.co.uk.
About Treasure Data
Treasure Data Customer Data Platform (CDP) empowers enterprises by delivering rich insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform boasts a comprehensive connector network that evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data has more than 400 customers including Fortune 500 and Global 2000 enterprises, and is a wholly-owned subsidiary of Arm Ltd.
