Solve your toughest data challenges
We can help you understand your customers, stay ahead of regulations, and grow your business.
Data collaboration is not one size fits all
Avoid vendor mismatch with solutions for any use case and risk profile
Collaboration requires choice: trusted partner or trusted technology?
The data security and governance teams’ job is to keep data safe. Getting approval to share data externally will not happen unless everyone is comfortable and all questions are answered. Sometimes that requires your brand to own the collaboration environment. Other times it requires a trusted partner to connect data across multiple partners.
CASE STUDY
Travel company modernises co-marketing
Automating activation across dozens of publishers and resellers with a data clean room, a leading travel operator reduced time to launch and drastically scaled up co-marketing campaigns, driving more than $3 million in incremental revenue.
Stay in control of your data
Keep data protected. Decide who has access, what data comes in, how it’s linked to other data, and how it’s used – all at a highly granular level. Then analyse and activate the data to drive more effective marketing campaigns and build valuable partnerships.
Activate and measure more effectively
Understand when, where, and how best to connect with customers. Clean room partnerships provide richer data sets for a unified customer view and more precise audience activation and measurement.
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delivering DCR solutions
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processed annually for DCR solutions
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DCR clients across more than 30 publishers and partners
Collaborate with confidence in a privacy-first environment
Build partnerships, strengthen prospecting, and more.
Speak to an expert5 ways to use a data clean room
1. Assess partnership potential
Analyse customer overlap and predict ROI before investing in strategic partnerships or acquisitions.
2. Prospecting
Safely access partner data to uncover new growth segments and find people who look like your best customers.
3. Co-marketing
Evaluate partnerships and develop high-value audiences using insights and interactions from strategic marketing partners. Securely host data with a trusted neutral party or within a brand-owned environment.
4. Data monetisation
Scale your retail media network by filling the gaps in your customer data to extend reach and provide greater value to advertisers.
5. Measurement and attribution
More accurately assess performance and assign return on ad spend (ROAS) to media channels by cross-referencing conversion data with media publisher exposure data.
Leave third-party cookies behind
Data clean rooms offer a practical alternative to cookie-based activities by helping brands utilize their first-party data while reducing dependence on third-party signals and tracking. With strict access controls and data tokenization, PII is protected, and consumer trust is maintained.
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See 2x more exposure data on cookieless browsers
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Recognise over 50% of unauthenticated website visitors
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React faster to in-market indicators
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Uncover new growth segments
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Fill in data gaps for better insights and measurement
Our strategic partnership with Snowflake
Brands looking for alternatives to bespoke clean room solutions can immediately access industry-leading applications and operations, all powered by Snowflake. Acxiom works with Snowflake clients across the full marketing stack – from data management to activation to consultative services.
Key features
- Real ID cloud native app for zero data movement
- Pre-loaded with rich, industry-specific consumer data
- Digital recognition to better recognise site visitors and ad impressions
- Data management to unify partner and interaction data
- Acxiom- or advertiser-hosted environments
Top services
- Clean room strategy and integration assessment
- Partner enlistment
- Journey analytics
- Customer insights and segmentation
- Closed-loop measurement
- Multi-touch attribution (MTA)
- Multi-channel reporting dashboards
- Campaign managed services
