Partnership brings more data and flexibility to UK marketers
London, September 17, 2014 — Acxiom®, an enterprise data, analytics and software-as-a-service company, today announces a strategic partnership with data specialists The Data Agency (a REaD Group Company), to be the sole reseller of a suite of Acxiom products for rental to the UK market.
Effective immediately, The Data Agency (TDA) will take over the rental provision of Acxiom’s Lifestyle data products to include: Behaviour Bank, InfoBase Lifestyle Census as well as Personicx® segmentation data and Charity Prospect Pool to provide direct mail, telemarketing and email rental files.
This agreement will allow Acxiom to deepen its efforts towards strategic developments to both existing products, such as its InfoBase national data asset and the AbiliTec® customer recognition technology, and new digital and cross-platform solutions such as Audience Operating System™ (AOS™).
Building on a long-term relationship, Acxiom assessed The Data Agency to be ideally suited as a strategic partner; ensuring marketers have access to the best data and results through a contemporary data rental model.
This deal reinforces Acxiom’s commitment to the data market,” said Acxiom UK’s managing director, Christian Peck, “More than ever data is a critical asset to the marketer so we want to sharpen our focus on our strategic data, data management and digital solutions such as Audience Operating System. We have an excellent long-standing relationship with The Data Agency and we believe that they are the right partner to bring Acxiom’s data to the rental market.”
Mark Roy, Chief Executive of REaD Group added, “The addition of Acxiom’s rental product suite to our offering is a transformative change to the business as a whole, and means we will now offer the most comprehensive view of the UK population in a privacy compliant way. In an increasingly challenging marketplace, brands demand both depth and breadth of insight to inform their decision-making and to prove effectiveness and ROI. This partnership will allow us to marry fresh consumer insight with strategic advice on approach and best practice. Being the sole provider will allow us to seamlessly service existing Acxiom data rental clients and offer our own clients additional value.”
The strategic partnership is effective immediately and The Data Agency is ready to support rental enquiries for Acxiom data.
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About Acxiom
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About The Data Agency (a REaD Group company)
The Data Agency is the UK’s largest provider of consumer data, offering exclusive UK access to Acxiom’s suite of data products as well as its own market-leading portfolio, including the award winning GAS File and Bereavement Register. The Data Agency’s parent group, The REaD Group, was founded in 1991 and made its name creating some of the most well-known data suppression products on the market. In 2012 The REaD Group consolidated their service subsidiaries into The Data Agency to create a simpler, faster and smarter way of responding to clients’ data needs. The Data Agency owns brands such as Meta-Morphix, Scientia Data and Funnel Lead Marketing, and works with many of the UK’s most well-known and respected brands.
For more information, contact:
David Martin / Matt Robinson
Limelight PR
00 44 207 827-8100
[email protected] / [email protected]
