InfoBase Purchase Transactions merges the transactional spend data from over 10 million UK cardholders with Acxiom’s InfoBase, delivering a layer of unique, market-specific insights. This fusion creates a comprehensive view of actual user spending across brands, categories, and channels, enabling brands to precisely identify and engage prospective audiences within the marketing ecosystem.
Our collaboration with Affinity Solutions marks a significant advancement in customer data analysis, offering full coverage insights that are actionable, enhancing competitive advantage, and driving marketing effectiveness. For the first time, brands can access detailed knowledge of purchase patterns, opening new opportunities for customer engagement and relationship building.
“Brands are searching for ways to make their advertising more personal and relevant whilst honouring consumer privacy. Acxiom, like Affinity, has adopted a leadership position in committing only to handle anonymized data in the UK and Europe. Like us, they believe that this is the safest and best way to protect consumers and safeguard the future of marketing. We’re layering our granular purchase data, spanning 15% of UK households, on top of Acxiom’s microcells to create the deepest insights available on the UK consumer economy. Brands will be able to attain unparalleled precision in targeting, create strategies based on what people are actually spending, and measure the effectiveness of their campaigns in near-real-time. We’re thrilled to bring these solutions to market together and look forward to driving success for our clients.”
– Damian Garbaccio, Chief Business & Marketing Officer, Affinity Solutions
Full spend information including transaction date, amount, purchase channel and cardholder location.
Real statement level purchase data based on completed transactions vs. proxy metrics in the form of survey or small panel.
3000+ tracked brands providing merchant information for including category and merchant location.
This service includes a range of Pre-built Audiences, ready for enhancement and activation, to cater to your marketing needs.
Travellers
Technology & applicances
Food & drink
Streaming services Fashion retail
Specialist grocery
Days out & events
Health & beauty
Household retail
Eyewear
Buy on TikTok
Electric Vehicle Chargingfor more information about our Pre-Built Audiences
This is achieved by analysing transactional behaviour, incorporating merchant and brand information, and considering factors like recency, frequency, and value of spending.
Identify competitor brands and target known market buyers
Insight beyond known buyers including those unknown. And brand loyal vs agnostic.
Recency/frequency analysis to identify purchase intervals and when attrition can be validated.
Patterns in the data that can help identify a change in overall buying behaviours.
Particularly useful for subscription and repeat purchases items/goods.
InfoBase Purchase Transactions caters to a broad spectrum of use cases, underpinning strategies in:
Empower your brand with enhanced customer insights for market analysis, profiling, and segmentation, leading to more relevant, personalised marketing communications.
Utilise full coverage data integrated across our network of publishing partners to identify and engage with customers and prospects fitting your brand profile through optimal media channels.
Our partnership with Affinity Solutions ensures the highest data quality, derived from permissioned sources via financial partners and shared only as anonymised data. This commitment to security by design and precision sets our data apart, offering deterministic, real-time insights collected from billions of transactions and daily updates from all merchants.
We prioritise user data protection, adhering to strict policies and ensuring data is shared anonymously at a cohort level. The integration of InfoBase Purchase Transactions with existing systems is seamless, supporting your brand’s marketing strategy without compromising data security.
Learn how InfoBase Purchase Transactions can transform your marketing approach. Delve into our comprehensive data capabilities and uncover customised insights tailored specifically for your brand. Let data-driven insights fuel your next strategic leap forward.
