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Financial Services

Financial services institutions and insurance companies are finding it harder than ever in today’s data-driven digital world, trying to balance the importance of cyber security and a seamless customer experience. They face a number of technology- and compliance-related challenges and with the constant threat of fraud and cyber attacks, knowing who’s a legitimate customer and who’s not, in real time, can mean the difference of millions in revenue.

Empower your Financial Advisors

The Retail investment market has been re-shaped by investors seeking new integrated offerings, by competitors, and by regulators focused on fee transparency and conflicts of interest. Acxiom Financial Services provide leaders in the Investment Services industry the ability to effectively meet new demands with digital marketing and the services they expect. Our Smart Marketing Platform and data-driven, privacy-compliant services provide a complete view of the investor – their life stage, personal interests, assets, retirement plans, financial needs, etc. enabling Financial Advisors to create a tailored approach in providing advice that establishes trust and a more personalized engagement.
Lend in Real-Time

Applying for a new mortgage, auto, or personal loan used to mean a trip to the nearest branch. Today, consumers are comfortable, and find it preferable, to shop and apply for a loan online. Consequently, lenders have increased their investment in omnichannel marketing, but are still struggling with their ROI. To maximize their return, consumer lenders must be able to efficiently aggregate, integrate, orchestrate and action upon disparate consumer data in real-time. Acxiom’s consumer recognition, data management, omnichannel marketing, and analytic services provide lenders with a competitive edge in today’s complex and demanding marketing environment.
Acquire Profitable Consumers Through Digital Channels

Consumers have never been savvier and demand and expect more value from their credit card of choice including, how they engage with card issuers through a multitude of marketing channels, both on-line and off-line. To meet these expectations, card marketers must be able to deliver consistent and compelling marketing communications across all channels. Acxiom’s identity resolution, data management, omni-channel orchestration, and analytic capabilities make us uniquely qualified to enable card issuers to successful navigate this ever-increasingly complex and challenging marketing environment. That is why nine of the top 10 largest card issuers today rely on Acxiom.
Grow and Retain Customer Deposits

As customers with primary checking and savings accounts rarely leave and are promising prospects for other products, marketing of deposits has recently hit new heights with attractive incentive offers. Acxiom’s Deposit Marketing solutions support new account acquisition (in-foot print and out of foot print), retention of key customers and profitable balances, cross-sell/up-sell, and tools to monitor performance and industry benchmarking. Our unique data sources, analytics, and multi-channel marketing strategies enable leading banks to profitably grow their deposit portfolios in today’s competitive market.
Deliver Fintech Innovation

Over the past few years, there has been a wave of innovation known as Fintech. These new start-up Financial Services providers have taken a new approach to the industry that is not tied down to legacy operations and technology or rules and structure. As a result, Fintechs have been able to deliver a new customer experience which includes more choice, better service delivery, and lower prices. Acxiom’s technology and services enable the Fintech proposition with industry-leading data management services, digital services, advanced data and analytics which helps Fintech providers outmaneuver the incumbent Financial Services providers. These services enable Fintech providers to rapidly grow their customer base through advanced prospect marketing and measurement while stimulating revenue and profits.

Future of FinTech: Keys to Success in the New World of Financial Services

A look at the disruption of traditional Financial Services providers.

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Data matters. That's hardly surprising.

Get the right data. Get the data right. Use the data in the right way.

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Creating Data-Driven Experiences

What core priorities and challenges do Financial Services marketers face when looking to deliver a data-driven experience?

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The State of Financial Services

Bringing you the latest industry stats and marketing trends.
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