We provide 8 of the 10 leading financial institutions with omnichannel data-driven solutions that maximize returns from shifts in consumer data, marketing technology, and changing consumer banking habits
Financial services institutions and insurance companies are finding it harder than ever in today’s data-driven digital world, trying to balance the importance of cyber security and a seamless customer experience. They face a number of technology- and compliance-related challenges and with the constant threat of fraud and cyber attacks, knowing who’s a legitimate customer and who’s not, in real time, can mean the difference of millions in revenue.
Acxiom’s people-based marketing strategies and operational solutions enable you to engage customers at the right time and in the right way along the customer journey
Find more qualified leads and a larger quantity of prospects with stronger data analytics and identity resolution capabilities
Adapt to digital customer journeys and provide customers with omnichannel, targeted, just-in-time offers for products and services
Improve your ability to understand and reach your customers with better data processes, strategy and analytics
Building on many years of experience implementing market leading campaign technologies has equipped Acxiom better than anyone else to meet the challenges facing organisations embarking on technology implementation
Improve customer engagement by leveraging a privacy-compliant analytics environment designed to generate new customer insights and provide closed-loop measurement of marketing actions
Advancing complex data and analytics initiatives with Fortune 500 credit card issuers, retail banks, and all top payment networks
Developing data-driven marketing strategies for financial services clients with top social network platforms, premium publishers and advanced TV providers
Combining different data sources in a privacy-compliant manner to support innovative partnerships within the industry
Building advanced targeting and measurement solutions for financial services products, including credit cards, deposits, consumer loans, payments, and investments
