Lend in Real-Time
Applying for a new mortgage, auto, or personal loan used to mean a trip to the nearest branch. Today, consumers are comfortable, and find it preferable, to shop and apply for a loan online. Consequently, lenders have increased their investment in omnichannel marketing, but are still struggling with their ROI. To maximize their return, consumer lenders must be able to efficiently aggregate, integrate, orchestrate and action upon disparate consumer data in real-time. Acxiom’s consumer recognition, data management, omnichannel marketing, and analytic services provide lenders with a competitive edge in today’s complex and demanding marketing environment.