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Automotive

Acxiom Automotive Solutions are already established across 8 of the top 10 automotive companies along with their related converging industries including financial services, credit card, retail, and insurance companies.

Acxiom Automotive Solutions are targeting where the industry is going, from mobility and autonomous vehicles, to redefining the auto lead, and how sales from existing and new revenue streams both inside and outside of the vehicle are aggregated, attributed, and now monetized.

Learn More About Acxiom Automotive

Better Attribution of Leads to Sales

Regardless of whether leads are anonymous or with reduced information, Acxiom’s Advanced Sales Match solution can help you recognize more shopping information and qualified leads across online and offline channels – and attribute new vehicle sales to these customer leads

Improve matching of sales leads over traditional matching processes by as much as 25%

Increase return from media spend based on improved attribution of sales leads

Create better vehicle buyer experiences from an optimized view of the in-market purchaser
Increase Lead Quality and Quantity

Increase conversions based on higher quality leads and personalized engagement

Get greater speed-to-insights based on optimized lead management driven off a value index

Leverage more insights on key audiences to increase media efficiencies and ROI
Improve Engagement Throughout The Customer Journey

Create an end-to-end customer experience solution by optimizing customer portraits through identity resolution, customer journey mapping, and media analysis

Find and address gaps in the customer experience, from shopping information to buying to ownership

Optimize quantity and quality of channel cadence to deliver a superior customer experience

Increase the amount of more relevant, personalized communications
Enhance Automotive Financing and Affinity Credit Card Acquisition

Better assist automotive financing and branded credit card acquisition partners with more insights about prospects and customers to improve vehicle loans, leases, subscriptions, and branded credit card acquisition

Find more prospects that look like your best customers by Acxiom’s Collaboration and Partnership Exchange to share data with partners

Develop communication segments for optimal targeting

Grow affinity card programs by leveraging Acxiom’s existing relationship with 7 of the top 10 credit card issuers

Grow affinity card programs by leveraging Acxiom’s existing relationship with 7 of the top 10 credit card issuers

Discover What the Right Data Foundation Can Do For You

By delivering experiences that matter, you can help the digital disruption work in your favour, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.