Data management
Your data, customer or otherwise, is only as valuable as the insights it provides.
Surrounded by data, but starved for insights
Jay Baer, customer experience expert, best-selling author, and advisor to over 700 brands, once said, “We are surrounded by data, but starved for insights.” Sound familiar? For years, multiple research reports have identified data silos as the biggest obstacle to digital transformation.
But there are more challenges than that: Those disparate data silos make connecting individual data points impossible. Inconsistent data standards and formats lead to missed data connections, hidden trends, and the inability to measure the right things and optimize based on the findings. Plus, finding and utilizing up-to-date data privacy and security expertise is nearly impossible.
Did you know?
“Nearly one-third of businesses surveyed describe their data as existing mainly or completely in silos across the company. While the remainder claim to have an enterprise data management platform, these platforms often contain multiple profiles for each customer…”
Source: Customer Intelligence – How well do you understand your customers?
Q: When is Your Data Strategic? A: Always.
In his award-winning book, “Data Strategy,” author Bernard Marr challenges brands with this observation: “Those companies that view data as a strategic asset are the ones that will survive and thrive.” Yet, study after study indicates that less than 20% of organizations have a 360-degree view of their customers. The solutions range in scale and cost, from narrowly focused marketing databases to large, complex data platforms.
Acxiom’s data management experts leverage the company’s more than 50 years of experience
Capitalizing on insights from the sea of data around you can seem out of reach. It’s not. You need Acxiom’s Data Management solutions. For over 50 years, we’ve been the world’s virtuoso at unifying and optimizing data, making it more valuable, more productive, safer, and more privacy-compliant
Choose either our Marketing Database offering, industry-designed or adapted, to help you acquire, retain, and grow the customers you love and those you’d love to have.
Or start at the foundation and optimize all your data, regardless of the type, with our Data Foundation service.
Need a single source of customer truth to drive great marketing experiences?
The hurdles between your organization and great experiences for the people you serve can be many and tall.
Organizations that lack a holistic, unified, and comprehensive customer data foundation, a single source of customer truth, fail to capitalize on one of their most important assets, their customer data.
You need data management solutions that include expert data hygiene, standardization, enhancement, identity matching, distribution, analytics, ethics, privacy, security, and activation. You need simple solutions that can scale with your growth.
Acxiom has built marketing databases for some of the largest companies in the world
Understanding what people want, need, and prefer enables brands to deliver experiences so relevant and respectful, people feel as if they’re finding and engaging with brands on their terms. Acxiom’s Data Management solutions enable that understanding.
Reach out to an expert
These resources are for corporate entities only and Acxiom may contact you regarding your interest. We will use your personal data for marketing purposes. For our privacy policy and options to opt out, click here. For our Email Preference Centre click here. If you are a partnership or sole trader, please contact [email protected].
It all starts with healthy data. how healthy is yours?
Do you know the overall quality of your data? Do you understand the ROI you could achieve by using clean or enhanced data? Do you know how your data quality compares to your competitors’ or others in your industry? Acxiom’s Data and Identity Health Assessment is a diagnostic tool that will provide these important answers.
